eTail Asia Virtual Summit

17 - 19 November, 2020


Sumit Ramchandani, Ex Chief Client Officer at Lion & Lion

Sumit Ramchandani

Ex Chief Client Officer
Lion & Lion

Check out the incredible speaker line-up to see who will be joining Sumit.

Download The Latest Agenda

Day 1 - Wednesday 4th March 2020

Wednesday, March 4th, 2020

2:20 PM All-Star Panel: Multi-touch marketing attribution – How can you tell which channels are performing well and which are not, so that you can improve your efforts on the weak channels and start focusing more on the effective ones?

- How can you analyze all the touch points and channels to get accurate and segmented ROI?
- How can you implement a better holistic approach in which all the sufficient marketing channels can be properly utilized for a successful marketing campaign?
- How can you map an effective customer journey based on the accurate touch points and customer’s level of engagement with them?
- How can you evaluate how each touch point is performing and test the changes you are making in these touch points?
- How to combine offline channels with online ones to measure effectively?

Day 2 - Thursday 5th March 2020

Thursday, March 5th, 2020

12:20 PM Shark Tank: Identifying “The Next Best Thing” in retail tech

Hear about the latest and greatest eCommerce innovations from start-up companies pitching their tech in a bid to win first place at eTail Asia. You’ll understand how their tech can translate into revenue for your business as they walk through the technology’s benefits to your business and predict their future success. The ultimate decision is in your hands though, as the audience votes for their favorite. Will you find the next big thing?