Stuart La Brooy

·        Are rooted first in consumer insights and behaviours vs. technology capability – what exactly are you trying to do?

·        Build the right task force team – business as lead, engineers as enablers, stakeholders involved – who do you need to solve this problem

·        Start with a clear brief and the correct KPI metrics, so we are designing products that solve clear problems and have clear parameters

·        Fail forward vs. broad based testing – if you’ve picked the right problem and right tracking measures, you keep working the experience until it delivers, vs. move on to the newest piece of technology or idea

·        Fail small and scale up, looking at the problem itself and the results you measure vs. the technology used