Digital marketing and F&B professional who spends a good part of her working life figuring out how to turn “online” into humans getting thru the door. With experience across F&B digitisation, e-commerce, CRM and O2O conversion, she’s particularly interested in how technology, data and a little bit of creative thinking can change the way people discover, order and experience food. She currently works across Baskin-Robbins Malaysia & Singapore, and has previously worked with brands including KFC. When she’s not thinking about customers, campaigns and conversion rates, you’ll probably find her overthinking trivia questions, because apparently knowing random facts is a legitimate life skill.