eTail Asia 2019

05 - 07 March, 2019

Sheraton Towers Singapore

Contact Us: 65 6722 9455

Scott Tan Thiam Kee


Head CRM
ShopBack


12:30 PM 12:30 Revolution Case Study: How to use machine learning to identify patterns and trends, vastly improve product search and know what your customers need before they do

- How to set up the right data infrastructure that enables you to have visibility of your customer’s movement in real time
- How to leverage the most out of retargeting using machine learning
- How to use machine learning to bring sustainable and scalable mass-customization
- Price optimisation – How can machine learning help you in your day-today pricing decisions?
- How to eliminate fraud through machine learning
- How to personalise your reminder emails, promotions, and timing to engage with customers and move them along the sales journey without becoming a nuisance


Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda