eTail Asia 2020

03 - 05 March, 2020

Equarius Hotel - Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Reynold D'Silva, SVP & Head of Data Marketing Innovation at GO- JEK

Reynold D'Silva


SVP & Head of Data Marketing Innovation
GO- JEK

Check out the incredible speaker line-up to see who will be joining Reynold.

Download The Latest Agenda

Day 1 - Wednesday 4th March 2020

Wednesday, March 4th, 2020


11:20 AM Data Fireside Chat: Predictive analytics – How can you react to your customer’s last behaviour as well as predict their future actions to make smarter decisions?

GOJEK’s data analytics team solve some of the company’s most difficult and crucial problems. The job is definitely not all fun and games, but one thing is for sure: From matching drivers and customers to personalising GO-FOOD search, each project they do impacts millions of lives! In this Fireside chat, hear Antonie and Reynold from GOJEK share their thoughts on:

- How can you predict what your customers are looking for when they land on your site?
- How can you covert transactions into long-term relationships and sustained revenue streams?
- How can you determine the highest price a customer will pay for your product?
- How can you identify potential fraud before your customer completes the purchase transaction to reduce chargebacks and administration time?
- Building a culture of better decision-making: How can you offer your customers the products they want at the price they want when they want them? And continue this personalized service even after the sale has been completed?
- Optimising pricing to maximise profits: How can you build a model to support real-time pricing?