Michelle Yip is the Chief Marketing Officer of Lazada Singapore.
She has been with Lazada Group since 2015. Prior to her current appointment, Michelle managed several key
portfolios within Lazada Group. Most recently, she was instrumental in
establishing platform policy and seller governance, building Lazada as a
self-regulating marketplace and revamping the user journey for optimal customer
experience. Michelle was also responsible for growing the Home category across
the six Southeast Asian markets Lazada operates in, forging partnerships with
top brands like Philips, Tefal and 3M, and turning it into one of the
top-selling categories on Lazada.
During her time at Samsung, Michelle launched the first Galaxy
series of Android smartphone devices in Hong Kong and played a key role in
establishing the company as a leading global smartphone manufacturer. At
Philips, Michelle launched the company’s first digital listening-led consumer
education campaign, and through product lifecycle management optimization in
key categories, achieved profitability and propelled them to market leadership
positions in multiple countries.
Michelle holds a Bachelor of Business Administration from
National University of Singapore, and a Master of Arts in International
Business from Korea University.
Check out the incredible speaker line-up to see who will be joining Michelle.
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