eTail Asia 2021

18 - 20 May, 2021

Online (SGT)

Michele Mattotti, Head of eCommerce, D2C at Heineken Malaysia

Michele Mattotti


Head of eCommerce, D2C
Heineken Malaysia

Check out the incredible speaker line-up to see who will be joining Michele.

Download The Latest Agenda

DAY 1 – Thriving In The New World of Retail

Wednesday, May 19th, 2021


11:40 AM Keynote Panel: Creating customer evangelists - How can you effectively eliminate points of frictions in the customer journey and deliver the best brand experiences for your customers?

In this session our panel of expert speakers will address key insights on:

-         Making customer service a priority – How can you make sure your customers feel valued and validated through excellent customer service?

-         Providing the right tools – How can you get your agents to work faster and multitask more effectively so they can talk to multiple customers at once?

-         Delivering consistent service – How can you provide the same high quality, frictionless and personalized experience across every touchpoint so that your loyal customers recommend their friends and they recommend theirs?

-         Unique experiences, User Generated Content, customer reviews and referral rewards – How can you improve your word of mouth marketing to create those passionate brand evangelists?