eTail Asia Virtual Summit

17 - 19 November, 2020


Lyubomir Minkov, VP, Digital Marketing at NTUC

Lyubomir Minkov

VP, Digital Marketing

Check out the incredible speaker line-up to see who will be joining Lyubomir.

Download The Latest Agenda

Day 1 - Wednesday 4th March 2020

Wednesday, March 4th, 2020

4:10 PM All-Star Panel: Getting the biggest bang for your digital buck - How can you implement a fail-proof and profitable digital marketing strategy?

- How can you calculate your budget based on your expectations to give you a ballpark idea of your return on investment (ROI)?
- Aligning sales and marketing (Smarketing) – How can you create a united marketing and sales department towards clearly stated common objectives
- Drawing up a workflow – How can you put together agile scrum frameworks that improve the methods used to get the work completed?
- Measuring results – How can you identify quick wins that are hugely beneficial for relatively little effort?

Focus Day - Tuesday, 3rd March 2020

Tuesday, March 3rd, 2020

1:05 PM Panel: Prepare your check-list- What questions should you be asking to fully recognise the pros and cons of each initiative?

  • When evaluating new technologies, what are the key areas you should be testing and looking out for?
  • What different technology solutions can help you prosper in a fast changing and competitive environment?
  • How can you establish which technology is best suited to create superior customer experiences?
  • What questions should you ask to fully understand the pros and cons of each solution?