Lorenzo Peracchione

Lorenzo Peracchione is a digital enthusiast with several years of experience in successfully launching and scaling e-commerce start-ups. He is currently the regional director of mobile commerce for SEA at Sephora, the world’s leading beauty and cosmetics retailer owned by French luxury leader LVMH.

He was previously heading Sephora’s e-commerce operations in Thailand. Before this, he worked for the beauty e-commerce start-up, Luxola since 2014. He was tasked to set up the business in Thailand from the very beginning and scaling it up until the acquisition by LVMH-Sephora and the subsequent rebranding.

Before Luxola, he helped build Lazada in Indonesia, first as head of business intelligence and subsequently as director of buying operations.

He holds a MSc in international management from Bocconi University and a postgraduate degree from CEMS (Global Alliance in Management Education).