Liliane leads the Brand Activation team for adidas South-East Asia
& Pacific based in Singapore, looking after Brand Communications /
Activation, Omni-Channel, VM, EIM and Digital Activation. Prior to that, she held various roles within Product and Category
Marketing for adidas South-East Asia & Pacific, as well as South-East
Europe, where she developed and implemented strategic marketing plans to meet
local market needs.
Liliane was born and raised in Germany, and holds a MSc in Finance
from ALBA Graduate Business School and a BSc in Business Administration with a
major in Management from the American College of Greece.
Check out the incredible speaker line-up to see who will be joining Liliane.
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