eTail Asia 2019

05 - 07 March, 2019

Sheraton Towers Singapore

Contact Us: 65 6722 9455

Jean Thomas


Marketing Director
Redmart


1:30 PM All Star Panel: Evolving your cross-channel marketing strategy – How can you best identify an attribution model that gives you unique insights into your customer?

- How can you create an attribution model that aligns with your business strategy?
- Is there a one-size-fits-all, gold standard attribution model that you should be using?
- How can you put together KPIs that define success?
- Direct, organic, paid advertising and referral – How can you best evaluate various media and touchpoints and assign dollar values to those interactions?
- How can you properly attribute sales in a world filled with non-linear customer journeys?
- Data Drive Attribution (DDA) – How can you gain the clearest possible picture of conversion success in your account using DDA?
- Going beyond last-click and last model attribution – How important is this for your
business


Check out the incredible speaker line-up to see who will be joining Jean.

Download The Latest Agenda