Jean Thomas

eTail Asia 2019

05 - 07 March, 2019

Sheraton Towers Singapore

Marketing Director
Redmart

Start-up powerhouse with a Masters in Marketing and Finance. Jean has been leading marketing teams of successful global eCommerce start-ups present in 36 markets (Vinomofo.com, SmartBuyGlasses.com) and more recently RedMart. Well versed in eCommerce & marketing, Jean is a strong digital leader that worked across Paris, Hong Kong, Singapore, Shanghai, Melbourne & Sydney.

1:30 PM All Star Panel: Evolving your cross-channel marketing strategy – How can you best identify an attribution model that gives you unique insights into your customer?

- How can you create an attribution model that aligns with your business strategy?

- Is there a one-size-fits-all, gold standard attribution model that you should be using?

- How can you put together KPIs that define success?

- Direct, organic, paid advertising and referral – How can you best evaluate various media and touchpoints and assign dollar values to those interactions?

- How can you properly attribute sales in a world filled with non-linear customer journeys?

- Data Drive Attribution (DDA) – How can you gain the clearest possible picture of conversion success in your account using DDA?

- Going beyond last-click and last model attribution – How important is this for your

business

Check out the incredible speaker line-up to see who will be joining Jean.

Download The Latest Agenda