Janine Diaz is the Regional Media Performance Lead for Asia Pacific at Volvo Cars, where she leads media governance, performance strategy, and planning effectiveness across diverse markets in the region. Based in Kuala Lumpur, she works at the intersection of media, marketing strategy, and commercial performance, helping teams move beyond campaign metrics toward more meaningful business outcomes. With over a decade of experience across agency and brand-side leadership roles, Janine has become known for turning complex marketing challenges into practical decision-making frameworks. Her work spans media effectiveness, audience strategy, measurement, attribution, agency operating models, annual planning, and marketing governance. She has led region-wide initiatives that help marketers connect media investment decisions with customer intent, lead quality, and business impact. A recognized industry voice, Janine has served as a judge for leading marketing and media awards and is frequently invited to speak at regional industry events. She is passionate about challenging conventional marketing thinking and helping organizations bridge the gap between what marketing platforms report and what truly drives business growth.