eTail Asia Virtual Summit

17 - 19 November, 2020


Gavin Merriman, Head of Digital, ANZ at Moët Hennessy

Gavin Merriman

Head of Digital, ANZ
Moët Hennessy

Check out the incredible speaker line-up to see who will be joining Gavin.

Download The Latest Agenda

Day 2 - Thursday 5th March 2020

Thursday, March 5th, 2020

2:40 PM Case Study Interactive: Moët Hennessy – Storytelling in the age of new retail, social, and mobile to drive advocacy and conversion

Gavin comes with an extensive eCommerce and digital experience building and developing teams and successfully leading digital transformation programs for market leading and global brands in the UK and Australia. He has also been awarded as the '2017 Digital Leader of the year' at CXO Leaders and the winner of 'Best Data Driven Marketing' at the Mumbrella 360 awards. Join Gavin in this innovative and interactive format, as he shares a best-practice case study on how integrating digital content within the e-retail journey and partnering with suppliers can help drive advocacy and conversion:

- The need to design content that inspires advocacy and the underlying principles that drive this
- Why and how to create content that works in the environment it’s consumed (mobile and social)
- Where and how to weave storytelling into the retail journey in order to build your brand and drive conversion