Ferdi Anggriawan

Ferdi is a digital marketing maverick with over seven years of hands-on experience in growth & PPC field. In early 2018, he decided to move from Grab to Moka in a lifelong mission to empower SMEs in Indonesia. After growing Moka’s lead generation volume by four times as well as kickstarting numerous marketing automations, he moved to Gojek via company merger.

Few months into the decacorn game, he was assigned as Head of Digital Marketing, Growth, and Intelligence; handling B2B market exclusively. He’s currently working on building Gojek’s core business in B2B–let it be micro-business, SMEs, and enterprise–and transforming it into a massive automation powerhouse. Aside from being a full-stack marketeer, he also taught at multiple educational institutions, such as Binus and RevoU, as adjunct lecturer for digital marketing class.