- How can you create an attribution model that aligns with your business strategy?
- Is there a one-size-fits-all, gold standard attribution model that you should be using?
- How can you put together KPIs that define success?
- Direct, organic, paid advertising and referral – How can you best evaluate various media and touchpoints and assign dollar values to those interactions?
- How can you properly attribute sales in a world filled with non-linear customer journeys?
- Data Drive Attribution (DDA) – How can you gain the clearest possible picture of conversion success in your account using DDA?
- Going beyond last-click and last model attribution – How important is this for your