eTail Asia 2020

03 - 05 March, 2020

Equarius Hotel - Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Desmond Pheh, Co-Founder & CEO at LivingWear

Desmond Pheh


Co-Founder & CEO
LivingWear

Check out the incredible speaker line-up to see who will be joining Desmond.

Download The Latest Agenda

Day 1 - Wednesday 4th March 2020

Wednesday, March 4th, 2020


5:45 PM Creative Boardroom: While much is said and written about disruptive, young brands taking on the big players, how are legacy brands fighting back to maintain their relevance against the latest crazes and shifting cultural trends?

Champagne C-Suite retreat (By invitation only; Retailer Only)

Engage in this closed door invite only C-Suite retreat, where you get a chance to exercise your minds and uncover and if it’s possible to go from last to first in the digital era . Get an “outside-in” unique point of view to discover diverse thinking that can transform your mindset—for both you and your business.

Day 2 - Thursday 5th March 2020

Thursday, March 5th, 2020


4:30 PM Case Study Interactive: Keep your customer coming back for more – How to enhance your customer relationships to forge brand loyalty

It costs more to acquire a new customer than it does to retain an old one, yet forging brand loyalty can be a tricky process. Desmond Pheh is the co-founder of LivingWear, an essential clothing company, to truly bridge people, planet, profits and impact. As a brand they are focused on bringing simplified & better option for everyday essentials and basics, with a focus on real quality, size fit & data driven methods to provide the most value for their customers and prevent the current major issues faced by the old industry players. In this innovative and interactive session, explore best practices with Desmond on:

- Understanding how and why today’s customers are seeking brand relationships
- Connecting with your customers: assessing data to understand how to engage them long term
- Creating and implementing an effective retention programme - Testing and measuring the effectiveness of your programme and iterating as needed