eTail Asia Virtual Summit

17 - 19 November, 2020


Desmond Pheh, Co-Founder & CEO at LivingWear

Desmond Pheh

Co-Founder & CEO

Check out the incredible speaker line-up to see who will be joining Desmond.

Download The Latest Agenda

Day 2 - Thursday 5th March 2020

Thursday, March 5th, 2020

4:30 PM Case Study Interactive: Keep your customer coming back for more – How to enhance your customer relationships to forge brand loyalty

It costs more to acquire a new customer than it does to retain an old one, yet forging brand loyalty can be a tricky process. Desmond Pheh is the co-founder of LivingWear, an essential clothing company, to truly bridge people, planet, profits and impact. As a brand they are focused on bringing simplified & better option for everyday essentials and basics, with a focus on real quality, size fit & data driven methods to provide the most value for their customers and prevent the current major issues faced by the old industry players. In this innovative and interactive session, explore best practices with Desmond on:

- Understanding how and why today’s customers are seeking brand relationships
- Connecting with your customers: assessing data to understand how to engage them long term
- Creating and implementing an effective retention programme - Testing and measuring the effectiveness of your programme and iterating as needed