Darryl Dickens

“There is a new category emerging for the marketing budget, driven by NFC Mobile Engagement”, is Darryl’s fundamental belief.   With a career running across marketing for four major enterprises, either at regional or global CMO/NYSE listed company level, he brings a deep perspective on marketing.  

It was that perspective that drove his belief that NFC Mobile Engagement is now primed as an innovative, disruptive, and highly measurable marketing opportunity.   NFC enables “intelligence everywhere, across brands and all marketing assets, and will bridge the gap for offline to online for retail and eCommerce.”

His background includes CMO of SucceesFactors (acquired by SAP); Asia Pacific Marketing + Global Field Marketing Leader for BlueCoat (acquired by Symantec).  Head of APAC Marketing for Mercury Interactive, acquired by HP and then into Head of APAC Marketing for HP Software.