Crystal Yeoh is a Senior Regional Manager at ZALORA Group, where she leads the Apparel Marketplace business across Southeast Asia. With over a decade of experience spanning e-commerce and retail, she specialises in marketplace growth, commercial strategy, brand partnerships and regional expansion. In her role, Crystal works closely with leading global and regional brands to accelerate their growth across Southeast Asia, spanning business development, key account management, market expansion and cross-border partnerships. She has contributed to launching and scaling brands including H&M, COS, Polo Ralph Lauren, Lacoste, NEXT on ZALORA, while working with partners across Europe and Asia. Crystal brings a commercial perspective on how brands can navigate Southeast Asia's diverse digital markets, balancing growth, customer acquisition, brand building and sustainable marketplace performance.