Sammy Chong | Founder & CEO, Celovis Jewellery From RM200 to an eight-figure business, Sammy Chong is the Founder and CEO of Celovis Jewellery, on a mission to disrupt an industry where fashion jewellery has long been seen as disposable. Founded in 2014, Celovis has grown into an award-winning Malaysian jewellery brand, serving nearly a million customers, with over 700,000 social media followers and more than 100,000 customer reviews. Combining her background in psychology with a digital-first business model, Sammy challenges industry conventions through durable jewellery, meaningful storytelling and customer-centric innovation. With over a decade of entrepreneurial experience, she is passionate about consumer psychology, e-commerce and AI-driven innovation, with a vision to build Asia's most trusted gifting-led jewellery brand.