eTail Asia Virtual Summit

17 - 19 November, 2020


Bernard Tay, Country Leader Seller Services & Head of Amazon Global Selling SEA, ANZ at Amazon.SG

Bernard Tay

Country Leader Seller Services & Head of Amazon Global Selling SEA, ANZ

Check out the incredible speaker line-up to see who will be joining Bernard.

Download The Latest Agenda

Day 1 - Wednesday 4th March 2020

Wednesday, March 4th, 2020

9:20 AM Branding 2.0 Keynote Panel: How can you tell your story and create something with a lasting impact to grow your business?

- How can you put CX and brand relationship at the heart of your company’s growth strategy to enhance engagement and bolster customer lifetime value?
- Putting your brand value proposition at the core of your strategy – How does your eCommerce journey become a brand journey?
- Navigating the interplay between offline and online
- How can you interlock customers and products?
- Building brands-as-a-culture
- How can you create cultures that match your consumers’ changing values and world views
- Are brands which are slow in connecting with today’s customers facing an era of slow death?

3:05 PM Creative Boardroom: Building your business for the future - Your A-Z guide on Marketplaces: From account creation, fulfilment, making the right listing, and advertising, learn how to leverage market places to grow your business

A more rigorous, creative and interactive approach to tackling the critical challenges you all face today. Collaborate with 15 of your peers to determine a new 3-step action plan to take back to the office and test. Share your recent experiences, challenge each other on points of disagreement and ultimately find a way forward that leverages the innovation, know-how and insights from the collective brain power in the boardroom.
-          How to carefully access the need to work with marketplaces to make sure you are not  risking your brand identity
-          How to confidently  make unique  offerings and price aggressively to compete against hundreds of other sellers on the same marketplace
-          How to leverage marketplaces to capture attention and revenue from consumers across the globe
-          Integrating ERP systems into marketplaces: How to examine a phased approach for each marketplace your business is engaged with
-          Competing within marketplaces - How to enhance your product rank through advertising and listing
-          How to figuring out what effects marketplaces are having on your digital assets, positively and negatively
-          Should you launch your own branded marketplace to create a niche that is tightly integrated with your brand identity?