Andrew Yeoh

Andrew currently oversees all the shopping centre marketing strategies and initiatives for IKEA Southeast Asia.

He has more than 15 years’ experience across both the client and agency spectrum, handling brands as diverse as IBM, Pantene, KFC, Uniqlo, SK-II, BMW, Microsoft and Disney both locally and regionally in Malaysia and Australia. 

His passion lies in the area of brand, marketing communications and digital strategy. Prior to IKEA, his previous experience includes marketing and strategy leadership roles at IBM, P&G, Interbrand, Isobar and DDB.

He holds an MBA from the Melbourne Business School. In his spare time, he's kept busy by his young son and daughter.