eTail Asia Virtual Summit

17 - 19 November, 2020


Andrea Picchi, Head of Experience Design at River Island

Andrea Picchi

Head of Experience Design
River Island

Check out the incredible speaker line-up to see who will be joining Andrea.

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Day 1 - Wednesday 4th March 2020

Wednesday, March 4th, 2020

9:40 AM Keynote: How to unlock premium value across your omni-channel ecosystem to develop meaningful relationships between your brand and your customers

Andrea Picchi has a background in cognitive psychology and computer science and comes with more than 20 years of experience in the design field working for companies like Apple, Google, Samsung, Nokia, Son and British Airways. In the past 10 years, he has been leading teams and personally contributing to the creation of products and services used by millions of users. Join Andrea in this keynote session, as he share his insights on:

- Building an emotional relationship with your customer: How to put your brand purpose at the heart of it and not only create a loyal customer base, but a group of passionate brand advocates
- How to best communicate across channels to turn your customers into a community of loyal followers
- How to humanize your brand to create emotional connections
- How to build your brand for the next generation of shoppers
- How to provide instant gratification to your customers who engage with your brands