Day 1 - Wednesday 4th March 2020
Wednesday, March 4th, 2020
The Walt Disney Company is not only the second largest entertainment conglomerate worldwide, they are ranked number 2 on Barron’s list of most respected companies in the world. That is the power of dreams. That is the power of knowing your purpose. Purpose, combined with talent and skill to create a powerful value proposition – but it is relevance that explodes that value into a fearless brand.
Anand Roy is an emmy nominated Disney veteran, currently overseeing the music and live entertainment businesses in SEA. He comes with more than 16 years of experience with Disney leading marketing, acquisitions & co-production roles. During his opening keynote address Anand will give an exclusive talk on how Disney has built a magical, fearless brand:
- How Disney sells a promise and not just a product?
- How did it manage to leap to different product categories with ease
- How to fulfill your brand promise on an epic scale where no one can steal your thunder on a long-term basis
- Unlocking the real secret of creating a transcendent brand: How to transform into an idea that consumers are willing to buy in almost any form it takes