eTail Asia 2025
May 14 - 15, 2025
Equarius Hotel, Sentosa, Singapore
Alexander de Leon
Group Director PropertyGuru GroupMain Conference Day 2, Thursday, 15th May
9:50 AM CMO Exchange: As business growth drivers, how can marketing leaders achieve a balance between harnessing emerging technologies while minimising the potential harms they bring and use the opportunities for growth, yet protect customers?
- Like any new technology, the “potential” of a new tech can overshadow its practicality.
- How can you evaluate where efficiency and quality bottlenecks exist, and then map back to your underlying tech stack?
- How can you build a strong business case and quantify returns to implement a tech which might take years to realise return?
- What do you think of first mover advantage when developing new tech? Is it wise to be at the forefront or following suit when it’s proven to work
Check out the incredible speaker line-up to see who will be joining Alexander.
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