Digital Advertising Association (Thailand) (DAAT) was established in October 2012 ,comprised of experts from leading digital advertising agencies aiming to publish the value of digital advertising, create reliability, educate and development of human potential in the advertising industry, and share digital advertising know how for the industry as a way to increase efficiency and demand of digital advertising into the industry and lastly to foster cooperation with each member in order to raise the standards of vocation and morality in digital advertising.

A group of established companies servicing digital advertising in Thailand realized the impact and significant growth of this new media. The simple goal of this committee, the Digital Advertising Association of Thailand among digital companies and advertisers as a whole, is to benefit the industry, companies, and consumers under the same direction. With collective support, advertisers should elevate the industry at the highest levels in the future. After careful consideration, this committee officially established the Digital Advertising Association (Thailand) (DAAT).