18 - 20 May, 2021
Fireside chat with ShopBack Co-Founder, Lai Shanru
(Subtitles available. Switch it on!)
Lai Shanru, Co Founder of Shopback - - a cashback platform for all lifestyle categories with over 8 million users in 7 Asia-Pacific marketsis well-versed in country expansion and various aspects of marketing. She was selected for the Forbes 30 Under 30 Asia 2018 list. As a Co-Founder for Shopback, she has led teams in merchant development, campaign management and more.
Watch now to find out:
- How Shopback started
- How to understand and embrace products, and how to use it
- How to innovate customer experience
- Greatest challenges faced to try carve a slice of the eCommerce pie
- Shanru’s speaking topic at eTail Asia 2019
Meet Shanru on 6 March 2019, Main Conference Day 1
3:10 PM - All Star Panel: Evolving your cross-channel marketing strategy – How can you best identify an attribution model that gives you unique insights into your customer?
Check out the incredible speaker line-up to see who will be joining Shanru.