eTail Asia 2026

March 24 - 25 2026

Equarius Hotel, Sentosa, Singapore

Fireside chat with ShopBack Co-Founder, Lai Shanru

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Lai Shanru, Co Founder of Shopback - - a cashback platform for all lifestyle categories with over 8 million users in 7 Asia-Pacific marketsis well-versed in country expansion and various aspects of marketing. She was selected for the Forbes 30 Under 30 Asia 2018 list. As a Co-Founder for Shopback, she has led teams in merchant development, campaign management and more.

Watch now to find out:

  • How Shopback started
  • How to understand and embrace products, and how to use it
  • How to innovate customer experience
  • Greatest challenges faced to try carve a slice of the eCommerce pie
  • Shanru’s speaking topic at eTail Asia 2019

Meet Shanru on 6 March 2019, Main Conference Day 1

3:10 PM - All Star Panel: Evolving your cross-channel marketing strategy – How can you best identify an attribution model that gives you unique insights into your customer?

Check out the incredible speaker line-up to see who will be joining Shanru.

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