The Virtual Summit & Expo for Asia’s Leaders in eCommerce and Digital Marketing
eTail Asia 2021
18 - 20 May, 2021
Online (SGT)
Transforming Retail. Together.
For over 20 years, eTail has brought together retail innovators to hear inspirational tactical content paired with curated networking.
At the eTail Asia Virtual Summit & Expo, you’ll get action-packed stories, disruptive strategies, strategic conversations, and connections with top minds at Asia’s most successful retailers. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways to increase profits from your business.
Download Agenda
“Delivered so much more than I expected from an online summit.”Jason Titman
Director
integr8 Investment Group
“For once, ‘interactivity’ at a virtual summit really does mean ‘interactivity’!”Smriti Modi
Head of Marketing & eCommerce
Oribel
“Incredible wealth and breadth of speakers and topics!”Julien Yung Mameaux
Regional Business Director
Moët Hennessy
Our 2021 Expert Speakers Include:

Freda Ng
Chief Digital Officer Watsons International
A. S. Watson Group

Sze-Meng Soon
President, SEA
JD.COM

Rachmat Kaimuddin
Chief Executive Officer
Bukalapak

James Chang
Chief Executive Officer
Lazada Singapore

Nash Benjamin
Chief Executive Officer
F J Benjamin

Ng Aik Phong
MD
Fave

Karen Riley Grant
Group Chief Marketing Officer Asia, MEA & ANZ
Levi Strauss & Co.

Guillem Segarra
Chief Executive Officer
HappyFresh

Pedram Assadi
Chief Operating Officer
foodpanda APAC

Joan Yeoh
Country Director, Malaysia
Love, Bonito

Scott Leaw
Director eCommerce Projects APAC
Under Armour

Peter Betzel
MD, CEO & Chief Sustainability Officer
IKEA India

Rajesh Jain
Managing Director & Chief Executive Officer
Lacoste India

Priya Subramani
Senior Director, CX
Walmart eCommerce

Nina Patricia Da Costa
Regional GM, SEA & India, Benefit Cosmetics
LVMH

Jean Thomas
Chief Marketing Officer
Pomelo Fashion
A MUST NOT MISS FOR 2021
Ben Hassing
Chief Executive Officer eCommerce, Coles
Giving an exclusive talk on delivering a frictionless, convenient & personalised shopping experience in this ‘bring-it-to-me’ economy

Why eTail Asia is Rated #1
Learn From The Largest Retail Speaking Facility In Asia
You’ll listen to 50+ leading expert retail speakers for an unbiased view of where the future of eCommerce and digital marketing is headed. You’ll hear from Founders, CEO’s, CMOs and those that are in the trenches, doing the work. We cut out the fluff you get at other events to give you tons of actionable strategies to increase your profits. All from the comfort of your own remote office.
The Most Interactive Virtual Event, Ever
Join your peers for 30+ sessions over three days with multiple formats to choose from. From 1-to-1 meetings, powerful keynotes, enriching panel discussions, matchmaking sessions, roundtables, spotlight on leadership, lunch and learns, virtual happy hours and much more, you’re guaranteed to bump digital elbows with eCommerce and Digital Marketing royalty. You’ll build relationships like never before.
Your One-Stop-Shop For Tech Innovation
At our technology showcase, you’re one click away from the most innovative suppliers in the industry. Explore their products, attend 1:1 demos, learn from their experts and get industry leading technology updates. You’ll discover new tech that can help you maximize your online revenues.
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Agenda Highlights
DAY 1 – Wednesday, 19th May 2021
Thriving In The New World of Retail
- Keynote: Social And Consumer Behaviours And The Implications For Asian Retail
- Keynote Panel: Reassessing Your Physical And Digital Footprint
- C-Level Chat: Amazon Vs You – Compete, Collaborate or Both
- Case Study: How To Thrive In Every Shopping Season
- All-Star Panel: Building Agile, Resilient and Future Proof Supply Chains
- Keynote Panel: Hypertargeting The New Normal Customer Personas
- Track A: (Main Conference Session) Digital Marketing Mastery
- Track B: (Main Conference Session) Mastering Unified Commerce + Big Data & Predictive Modelling
- Track C: (In-Depth & Interactive) Mapping Out Your Digital Marketing Spend + Mastering Personalisation & Data Science
- Track D: (In-Depth & interactive) Design Thinking Workshop + Mastering AI Generated Content
DAY 2 – Thursday, 20th May 2021
The Future Of Retail
- Opening Keynote: A Changing Brand For A Changing World
- Keynote Panel: Driving Revenue With Social Commerce
- Case Study: The Cross Border eCommerce Check List
- Keynote: Unleashing The Power Of Influencer Marketing
- Case Study: Funnel Optimisation 101
- ‘How To’ Roundtables: (In-Depth & Interactive) Superapps; Luxury eCommerce; Leading Remote Teams; Driving Customer Engagement Using TikTok
- Track A: (Main Conference Session) Next Frontiers In Digital Marketing
- Track B: (In-Depth & Interactive) Mastering CX & Retention Strategies
- Track C: (In-Depth & interactive) Live Streaming 101 + Rebooting Retail With Technology
Conference Pre-Day – Tuesday, 18th May 2021
Technology Evaluation & Benchmarking Focus Day
- Opening Keynote Panel: Establishing The Right Technology Partnerships To Prosper In The Current Landscape
- Technology Partner Perspective: A 5-minute introduction to each initiative involved today - What is their USP and what benefits do they bring?
- 6 x Virtual Technology Roundtables: Meet 1-6 of the newest technology offerings with your peers to establish who best meets your business needs (25 minutes per session)
Trusted By Thousands Of Retailers:
















































“Exceptional is the word!”Kunal Sethi
GM, eCommerce & Performance Marketing
Clarks
“A catalyst for change.”Frank Ravanelli
APAC Digital Media & Marketing Operations Lead &Global Head of Affiliates
FOREO
“It generated quality leads!”Gwendoline Hecky
Senior Marketing Executive, ANZ & ASIA
Tealium
Networking, Just A Click Away
Interactive Roundtables
Network, learn and benefit from the shared knowledge and experience of your peers at our interactive roundtables. Choose roundtables based on your interests and share conversations that produce actionable takeaways.
Deep-Dive Workshops
These workshops are designed to teach you the practical skills, techniques, and allow you to seek advice from those who’ve done it all before. You’ll be inspired with ideas that will transform your marketing operation.
Live Chat
From connecting with peers, to asking a speaker that burning question you've been holding on to, live chat is your virtual connection with the eTail community. Don't be shy, you’re in good company.
Virtual Happy Hours
On the rocks, neat, chilled or however you prefer - our virtual happy hours are best served for those looking to relax after a long day of strategizing. Grab your favorite drink and join us as we cheers to new friends!
One of a Kind Expo Hall
Visit our virtual sponsor booths to explore products, get information, ask questions and demo the industry’s most innovative solutions. You’ll walk away with the tech that will drive your marketing program into the future.
Let's Connect & Create A Custom Experience

Hi, I’m Ben, the Sponsorship Director for eTail Virtual Summit & Expo. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!
Building Integrated Campaigns That Align With Your Goals:
Market Research
Access to industry thought leaders through WBR’s world-class summits put us in a unique position to develop an outstanding range of research and content creation opportunities.
Bespoke Roundtables, Webinars & Podcasts
Our clients rave about the quality of the participants and flawless execution they get when partnering with WBR Insights.
Content and Advertising
Leverage the reach and website visitors of our industries and business communities. Identify and target your prospects through tailored campaigns that positions your oganisation as a credible solution partner and keep you front of mind.
How Our Virtual Events Work
Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!
This event is exclusively for eCommerce and marketing executives. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.