Oh Shan Ming

Oh Shan Ming

Regional Head of Marketing Bata

Main Conference Day 2, Wednesday, 25th March 2026

3:00 PM Lightning Talks + Fire-side chat: Beyond the big influencer - How to activate bloggers and micro-KOLs at scale for impactful, collaborative campaigns

Explore how brands are building successful multi-creator strategies from selecting the right KOLs to using the right discovery platforms, tools, or agencies along with real case studies of campaigns that drove results both online and offline.

  • What’s the process of selecting bloggers or KOLs?
  • Which platforms or services are brands using to find them? Is it agency-driven only?
  • And what successful cases have we seen?

Check out the incredible speaker line-up to see who will be joining Oh.

Download The Latest Agenda