eTail Asia Virtual Summit

17 - 19 November, 2020


Ng Aik Phong, MD & CEO at Fave

Ng Aik Phong


Check out the incredible speaker line-up to see who will be joining Ng.

Download The Latest Agenda

Day 1 - Wednesday 4th March 2020

Wednesday, March 4th, 2020

4:10 PM All-Star Panel: Getting the biggest bang for your digital buck - How can you implement a fail-proof and profitable digital marketing strategy?

- How can you calculate your budget based on your expectations to give you a ballpark idea of your return on investment (ROI)?
- Aligning sales and marketing (Smarketing) – How can you create a united marketing and sales department towards clearly stated common objectives
- Drawing up a workflow – How can you put together agile scrum frameworks that improve the methods used to get the work completed?
- Measuring results – How can you identify quick wins that are hugely beneficial for relatively little effort?

Day 2 - Thursday 5th March 2020

Thursday, March 5th, 2020

2:40 PM Case Study Interactive: The next decade in digital payments – How to keep up and cash in on the new world of eCommerce

Aik Phong currently heads out Fave’s Singapore business, focusing on growing the FavePay cashless payment and loyalty rewards solution amongst F&B merchants, as well as driving customer adoption of FavePay. He was previously the Head of National Accounts for Groupon APAC, building and driving a regional business unit that generated annual revenues in excess of $50 Million across 6 countries (Japan, Australia, Hong Kong, Taiwan, Malaysia and Singapore). Join Aik Phong in this innovative and interactive format, as he shares a best-practice case study, before he challenges you as an audience to find a solution to one of his key unsolved challenges:

- With mobile payments reaching a tipping point in growth, how to provide an anywhere, anytime, safe and secure payment for your consumers
- What can you do to incentivise your customers behavior so that they move from credit cards to mobile payments
- With eCommerce fraud attacks rising up, how to provide safe and secure payment process which is crucial to building consumer trust
- How to embrace technologies like blockchain to fight fraud, boost margins and build brands