Kay Chow

Head of Marketing & Leasing Twelve Cupcakes

Established Marketing & Leasing Director with a proven track record of digital marketing, social commerce and brand management. Trained in strategizing effective marketing solutions to address business issues and data analytics for executing business decisions. Experienced in content creation for social media, promotional and sales activation to achieve business objectives.      Having graduated from Nanyang Technological University with the Masters in Mass Communications, it has given me a solid foundation in the wide spectrum of international marketing, crisis management, media leadership and public relations. Helping organisations grow in depth and breadth for followers, loyal customers and brand advocates, it creates challenges and provide opportunities for true-blue marketer like myself to excel and bring businesses to even greater heights. “Driving tons of traffic is often not the ultimate business goal and objective. Getting the right kind of traffic from a qualified audience that will buy your offer showcases a 5-star marketer and strategist.”

Main Conference Day 1 – 15th May 2024, Wednesday

5:05 PM Ask Me Anything Panel + Interactive Country Clinic: Urban population growth, adoption of digital wallets and a vibrant eCommerce ecosystem – What’s the next frontier for omnichannel retailing in APAC?

Join us for an engaging session on the future of omnichannel retailing, uniquely tailored to the diverse landscapes of the APAC region. Our country clinic will feature expert speakers from various APAC regions, each offering valuable insights into the evolving retail landscape.

From Singapore to North Asia, our speakers will delve into the intricacies of omnichannel strategies, addressing the challenges and opportunities unique to their respective markets. Discover how innovative technologies, consumer behaviors, and market dynamics are shaping the future of retail in Asia Pacific.

Whether you're seeking to expand your retail footprint, optimize digital channels, or enhance customer experiences, this session promises actionable strategies and real-world case studies to inspire and inform your omnichannel journey.

Join us for a dynamic discussion and gain invaluable perspectives on:

- How does rapid urbanization impact consumer accessibility and expectations from omnichannel retailing?

- What are the latest technological innovations that are driving the success of omnichannel strategies in APAC?

- How are digital wallets and mobile payments transforming the retail landscape in terms of consumer convenience and security?

- What are the biggest challenges in integrating supply chain management across multiple retail channels?

- How can retailers optimize their logistics and delivery systems to keep up with the demands of a burgeoning urban population?

- What are the benefits and risks associated with localizing the retail mix in diverse APAC markets?

- What are the predicted future trends in omnichannel retailing for the next 5 to 10 years in the APAC region? And how should APAC retailers prepare for the future to stay competitive and relevant?

Check out the incredible speaker line-up to see who will be joining Kay.

Download The Latest Agenda