David A Lee

David is the Head of Digital Commerce for Singapore Institute of Retail Studies. He is also in the National eCommerce Committee. He is responsible for digital transformation in the retail industry with strategic partners Alibaba, Amazon Web Services, Amazon, ebay, Lazada, Qoo10 and ZomWork (Gig knowledge workers freelance eMarketplace). He has transformed the retailers as well as manufacturers on the mindset which resulted in these companies 100% of sales exponential growth, building digital commerce team from 3 to 80 and started new digital service provider businesses.

Prior joining SIRS, he was the Head of Electrolux-Asia Pacific as well as Dell-Asia Pacific for eCommerce. He also held senior positions with Hewlett Packard Asia Pacific, General Manager position with BenQ South East Asia.