Roger Wason

Roger Wason

Head of Performance Marketing Allies of Skin
Roger Wason
Chaitanya is a seasoned performance marketing & E-commerce leader with 18 years of experience driving growth for global brands, unicorn startups, small-mid-large media agencies, adtech across e-commerce, fintech, edtech, proptech,auto, gaming, travel and Web3. Currently leading global paid media at ALLIES OF SKIN, he spearheads strategies that scale revenue and acquisition across international markets. Known for combining data-driven precision with creative insight, Chaitanya brings a pragmatic, results-first approach to marketing. He has proven track record of leading media and e-retail strategies that drive direct revenue across diverse retail segments. Beyond the numbers, he’s a dedicated mentor and active contributor to industry and community initiatives.

Main Conference Day 2, Wednesday, 25th March 2026

2:30 PM Fireside Chat: Navigating attribution in the age of cookie loss, iOS privacy, and fragmented journeys – How can you rebuild your measurement frameworks to drive smarter decisions in an increasingly opaque landscape?

As privacy regulations, iOS updates, and cookie deprecation disrupt traditional tracking, retail marketers are facing serious blind spots in campaign attribution. This session explores how brands are rebuilding their measurement frameworks using new modelling approaches, clean rooms, firstparty data, and cross-channel insights to drive smarter decisions in an increasingly opaque landscape.

Check out the incredible speaker line-up to see who will be joining Roger.

Download The Latest Agenda