eTail Asia 2020

03 - 05 March, 2020

Equarius Hotel - Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Maria Graefin, Global Media Manager at Montblanc

Maria Graefin


Global Media Manager
Montblanc

Check out the incredible speaker line-up to see who will be joining Maria.

Download The Latest Agenda

Day 1 - Wednesday 4th March 2020

Wednesday, March 4th, 2020


2:20 PM All-Star Panel: Multi-touch marketing attribution – How can you tell which channels are performing well and which are not, so that you can improve your efforts on the weak channels and start focusing more on the effective ones?

- How can you analyze all the touch points and channels to get accurate and segmented ROI?
- How can you implement a better holistic approach in which all the sufficient marketing channels can be properly utilized for a successful marketing campaign?
- How can you map an effective customer journey based on the accurate touch points and customer’s level of engagement with them?
- How can you evaluate how each touch point is performing and test the changes you are making in these touch points?
- How to combine offline channels with online ones to measure effectively?