Dawn is a marketing professional whose career spans from Silicon Valley to Southeast Asia, large organizations to start-ups at their infancies, as well as brands and media owners to television networks and agencies.
She began her content and marketing journey while studying broadcast journalism in San Francisco, where she interned with the U.S. Department of State and joined ABC 7 News to work on the investigative reporting news programme ‘7 On Your Side’. She then moved into public relations, working for consumer tech and software start-ups within Silicon Valley.
Later on, she found herself in the entertainment world in Malaysia, launching fresh international and local content to mass audiences on free-to-air TV for the country's biggest media conglomerate, Media Prima. She was among the pioneer team who launched and grew Life Inspired, Asia’s first HD lifestyle TV channel on 14 cable networks across 5 countries in Asia.