Mason Choo

Mason started his eCommerce journey as a Management Trainee in Reckitt Benckiser Singapore, where he developed and executed the local eCommerce Go-To-Market Strategy and established key relationships with Redmart, Qoo10 and Lazada. He also found and managed the online distributor for marketplace and e-retailer sales, then added Malaysia to his portfolio in 2016. 

Now at Philips ASEAN Pacific, his focus is to accelerate online sales in the region on Philips’ own online shops, marketplaces and online retailers through CRM, Ratings & Reviews and partnerships.