The Benefits of Storytelling in E-commerce


By: Gizem Tas
12/08/2020

This article is produced by our media partner DAN Global

E-commerce is the process of transferring data or money as well as selling and buying a variety of products or services over the internet. This technological era allows people to do their business without time or location limits.

The first step of the e-commerce process is to create an attractive platform to inform potential customers and provide them with an opportunity to buy the desired products or services online. A well-designed website and social media accounts will attract more people to your brand. Several e-commerce marketing tools enable you to reach more customers through creative business and management solutions to boost your sales.

However, managing a successful e-commerce process requires more than a remarkable website or platform. You need to provide an attractive product or service display and use various e-commerce marketing tactics to distinguish your brand in the marketplace. Storytelling in e-commerce is one of the most effective strategies that will boost your sales and brand value.

Storytelling is creating a narrative around your brand, products, or services and telling fantastic stories to introduce your business to your potential customers. Storytelling in e-commerce is not only a marketing strategy but also the basis of communication with people who encounter your brand. Telling amazing stories about your business will bring several advantages that will eventually increase your rate of return and revenue.

Here we have listed the benefits of storytelling for e-commerce marketing if you develop effective and motivational stories of your brand.

1. Establish stronger relationships with the customers

Especially after the Covid-19 outbreak, e-commerce has gained great importance since it provides both sellers and customers with an opportunity to sell or buy products and services without the constraint of distance and time.

E-commerce marketing agencies help you adapt to the rapidly changing digital marketing world with various digital marketing strategies. You can check out our article about agencies with the best practices to choose the most appropriate one that will meet your e-commerce marketing needs.

Establishing a powerful connection with the customers will bring customer loyalty as a result of an extraordinary e-commerce experience. At this point, the importance of storytelling in e-commerce is undeniable. You can inspire people to learn more about your business by creating stories that will promote customers to buy your products or services.

Especially comments and reviews of your current or previous clients will provide more authenticity and attract new customers to your brand. You should always remember that real stories help you connect with more people on subconscious levels and have durable relationships with them. You can make use of the power of emotions with your content appealing to people’s feelings by offering an extraordinary e-commerce experience.

2. Make your brand memorable

If you are willing to be prominent in the competitive marketplace, you should take some action to make your brand memorable. The language and tone of your messages play an important role in brand positioning to engage your customers on a personal level. Especially the Covid-19 outbreak binds everyone around the world and it is very crucial to give messages with an appropriate tone and sincerity. Through the related article attached above, you can learn more about how you can optimize the positioning of your brand during the outbreak.

Focusing on emotions by using the right words and phrases touching positive feelings provides readers with the knowledge of what they will experience and how they will feel if they prefer your brand. User-generated stories will add more authenticity to your storytelling and contribute a lot to your brand image.

3. Increase the value of your content

Rather than only presenting your products or services on your website and social networking platforms, you should create interesting stories that will draw your audience’s attention. Storytelling in e-commerce is the key point to increase the value of your content and brand.

Using multimedia tools such as videos, graphics, or visuals in your stories will help you increase your brand value and also the size of your audience. Through exciting and attractive content production and storytelling, you can captivate the attention of your prospective customers and make your products or services more precious. When you understand the importance of storytelling in e-commerce and implement it on multiple platforms, it will be easier and more advantageous to increase the value of your brand.


Attractive and valuable content will promote people to spend more time on your website or your account on social networking sites that will result in more traffic and improved brand positioning.


4. Stand out from the competitors

There is no doubt that you have a great number of competitors with similar products and services in the crowded e-commerce world. So, you need to follow an intelligent strategy to stand out from the others. Storytelling is one of the most effective e-commerce marketing tactics to adopt a distinctive online presence in the competitive digital marketplace.

You can outshine your competitors with the power of storytelling that will enable you to boost your sales and revenue. Rather than the products or services also offered by other businesses, you can create a difference in the presentation of your content. Telling your story in an unusual way is a great chance to attract the targeted audience’s attention and motivate them to choose your brand.

A conversion-optimized story including real-life situations, user-generated comments, or personal narratives will prove that your brand is reliable and perfect for the readers’ expectations. You do not present only a product or service, but you also present the value and characteristics of your brand.

Final Thoughts

In summary, storytelling in e-commerce plays an important role in motivating people to buy your products or services through a strengthened brand value in the competitive marketplace. It is crucial to stand out from your rivals with an intelligent digital marketing strategy including storytelling to achieve the desired e-commerce objectives. Remember that a well-written story will keep the readers on your site or account for a longer time, which can also boost your brand’s positioning and sales.



Author Bio: Gizem Tas Writer, editor, and translator. Experienced in blogging for marketing, translation, localization, and foreign languages with a degree focused in English Language and Literature from Bogazici University.



Return to Blog