eTail Asia 2019

05 - 07 March, 2019

Sheraton Towers Singapore

Contact Us: 65 6722 9455

eTail Asia Main Conference Day 2 – Thursday, 7th March 2019

8:30 am - 8:50 am Conference Registration & Networking Breakfast

8:50 am - 8:55 am Welcome Address

Suhana Begum, Conference Director, eTail Asia

8:55 am - 9:00 am Chairperson’s Opening Remarks

Big Ideas Keynote

9:00 am - 9:30 am Opening CEO Keynote: Asia’s King of Martial Arts – How to embrace and engage an audience at scale

Chatri Sityodtong - Founder, Group CEO and Chairman, ONE Championship
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Chatri Sityodtong

Founder, Group CEO and Chairman
ONE Championship

Future Retail in the Age of Amazon

9:30 am - 9:50 am Keynote Case Study: Crocs and the new retail environment – How did Crocs eCommerce sales increase to 25% year on year with 18% growth coming from Asia

Enrico Baldo - Retail Director APAC, Crocs
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Enrico Baldo

Retail Director APAC
Crocs

9:50 am - 10:10 am Keynote Presentation: How to succeed as an eCommerce brand in an era of dominant e-tailers

Christian Skaar - Director Digital, L'Oréal
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Christian Skaar

Director Digital
L'Oréal

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Mike Ghasemi

Founder & Chief Analyst
Mike Ghasemi Research

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Roger Yuen

Founder & CEO
Clozette

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Candice Ong

Chief Commercial Officer
ShopBack

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Constantin Robertz

Managing Director Philippines
Zalora

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Anil Srinivas

Senior Director Regional eCommerce
Levi Strauss & Co.

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Arun Kumar

Head Of Digital Marketing
Carousell

10:50 am - 11:10 am Morning Networking Break 1

Navigating The New Era Of CX

11:10 am - 11:30 am Keynote Case Study: Baskin-Robbins unified commerce journey – What happens when Pixels collide with Bricks & Mortar?

Ben Flintoff - General Manager, Baskin-Robbins Australia
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Ben Flintoff

General Manager
Baskin-Robbins Australia

11:30 am - 11:50 am Keynote Client Case Study: CX and innovation - How to unlock deep customer insights to improve marketing effectiveness

According to the recent Salesforce State of the Connected Customer report, 80 percent of customers say that the experience a company provides is as important as its products or services, and 57 percent have stopped buying from a company because a competitor provided a better experience. Yet companies struggle to keep pace with customers' expectations for smarter, faster and always-on experiences, which are driven by the role disruptive new technologies play in their daily lives. In this session, our speaker will share his thoughts on:

-How to overcome existing processes and services and think about your customers in a new way
-How to discover new audiences and personalize journeys for each customer
-How to enable smarter engagement across every customer touchpoint
-How to build more effective marketing campaigns around every consumer
-The Future of CRM:  How to deliver seamless cross-channel experiences that consumers want

Reserved for Leanplum

Killing It On Social Media

11:50 am - 12:10 pm Out of the Box Presentation: Driving massive brand awareness – How to develop an intimate understanding of your audience, create inspiration and get them to embrace your brand

Arjun Sarwal - Industry Head, eCommerce, Facebook
As a business owner, eCommerce and digital marketing leader, by now you know about the sheer importance of social media when it
comes to your brand. In fact, it’s estimated that in 2019 there will be around 2.77 billion social media users around the globe, up from
2.46 billion in 2017. Not quite sure how to use social media to drive your brand awareness? You have come to the right place.
Arjun Sarwal comes with more than 10 years of experience leading eCommerce and digital marketing for some of the industries
biggest players such as Google, Singtel and McKinsey. He currently leads the eCommerce team at Facebook where he helps companies
across SEA to achieve transformative growth with social media marketing strategies. Listen to Arjun who will share his insights on:
- How to use video content as a central part of your brand strategy to gain more traction
- How to gain a high level of engagement of social media platforms
- Product information – How to present your products in a more meaningful way making it easier for your consumers to enter
your sales funnel
- How to drive product awareness and build anticipation for new launches on social media
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Arjun Sarwal

Industry Head, eCommerce
Facebook

12:10 pm - 12:40 pm Morning Networking Break 2

Putting Your Customers Front and Center

Track A: Digital Marketing

12:40 pm - 1:10 pm Perfecting the customer journey – How to deliver a great customer experience through KPIs and testing
Avis Easteal - Regional Head Of Consumer, Luxasia Richa Goswami - Chief Brand Experience Officer, Johnson & Johnson Mahip Dwivedi - Head of Mobile Marketing, Flipkart
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Avis Easteal

Regional Head Of Consumer
Luxasia

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Richa Goswami

Chief Brand Experience Officer
Johnson & Johnson

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Mahip Dwivedi

Head of Mobile Marketing
Flipkart

Track A: Digital Marketing

1:10 pm - 1:30 pm Presentation: Improving UX across your mobile platforms – What are the high performing strategies and technologies you should invest in?

Track A: Digital Marketing

1:30 pm - 2:10 pm All star panel: Trends and spends – Where are marketers splashing the cash and how can you use metrics and measurements to prove ROI and become a champion?
Juliana Chu - Digital Marketing Director, APAC, Kimberly Clark Shreyansh Modi - Head of Affiliate Marketing & Alliances, Flipkart Thanawat Malabuppha - CEO and Co-Founder, Priceza Payal Shah - Founder & CEO, L' Dezen Jewellery
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Juliana Chu

Digital Marketing Director, APAC
Kimberly Clark

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Shreyansh Modi

Head of Affiliate Marketing & Alliances
Flipkart

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Thanawat Malabuppha

CEO and Co-Founder
Priceza

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Payal Shah

Founder & CEO
L' Dezen Jewellery

Track B: eCommerce

12:40 pm - 1:20 pm Revolution Case Study: Building eCommerce agency partnerships that work – How to develop profitable partnerships to drive revenue and enhance your cross border sales
Enrique Flores - Head of eCommerce APAC D2C & Expansion, LEGO Group
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Enrique Flores

Head of eCommerce APAC D2C & Expansion
LEGO Group

Track B: eCommerce

1:20 pm - 1:40 pm Presentation: New frontiers in payment processing - How to deliver a seamless, simple and intuitive payment experience for your customers
Aik Phong Ng - Managing Director, Fave
Consumer expectations today are higher than ever. Reducing user churn before and after the payment process can result in improvements to your revenue.

Join our speaker in this session to discover UX best practices to boost payment conversion and future-proof your checkout experience. In this presentation you will learn:

-What are the latest trends and various range of payment methods in the eCommerce market?
-mPOS - Is mobile point of sale the future of eCommerce?
-How to integrate good mobile payments both offline and online
-How to resolve vulnerabilities in payment processing
-What is the impact of Gen Z on eCommerce payments and how can you best adapt your payment strategy
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Aik Phong Ng

Managing Director
Fave

Track B: eCommerce

1:40 pm - 2:10 pm All star panel: How can you create a multi-device experience that diminishes cart abandonment and seamlessly progresses the customer journey?
Ernest Sim - Chief Technology Officer, Grain Amit Mangwani - Director of Retail Marketing, Intel
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Ernest Sim

Chief Technology Officer
Grain

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Amit Mangwani

Director of Retail Marketing
Intel

Track C: IGNITE COUNTRY CLINICS: China, Japan & Korea

12:40 pm - 1:25 pm Synergy Workshop: How have Alibaba and Tencent grown to dominate the Chinese eCommerce market and what does it mean for the future of the market?
David A Lee - Head of Digital Commerce and National eCommerce Standard Working Committee, SIRS Singapore Institute of Retail Studies (NYP)
China’s eCommerce market is estimated to grow to over US$1 trillion dollars by 2018, with the potential of becoming even bigger than the combined markets of the US, Britain, Japan, Germany and France. Driving this growth is eCommerce juggernaut Alibaba, with services offering today’s time-starved consumer total emancipation from the nightmares of traditional shopping. Meanwhile Tencent, together with China’s second largest retailer JD.com, will invest a combined US$863 million in cash in online fashion retailer Vipshop. The deal signals Tencent’s determination to push more aggressively into the retailing sector and compete directly with Alibaba
Don’t miss this in-depth workshop led by David, who is Digital Excellence Lead for SIRS-NYP, senior business consultant, curriculum developer and lecturer for Alibaba, Amazon, Tencent and Lazada, as he examines:
-The emerging OMO (Online Merge Offline) trend of Alibaba –Just Walkout Technology from Amazon Go and Alibaba HeMa Supermarket
-Will Tencents investment into more retailers be a challenge for Alibaba’s business?
-Different products for different Markets - how can you tailor the same product for a different market to deliver exactly what the buyer wants?
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David A Lee

Head of Digital Commerce and National eCommerce Standard Working Committee
SIRS Singapore Institute of Retail Studies (NYP)

Track C: IGNITE COUNTRY CLINICS: China, Japan & Korea

1:25 pm - 2:10 pm Synergy Workshop: State of Japan and Korea’s eCommerce markets- What are the trends shaping these huge digtial markets and how can you benefit?
Yoojin Kim - Director of eCommerce & Digital, Bluebell Nissan Joseph - VP & GM Asia, Crocs
Japan is the world’s third largest—and one of the fastest growing—eCommerce markets in the world. The growth rate has become stable over the past few years, with annual growth estimated at 8.7%. With Internet penetration estimated at 91% of the population, Japan represents a significant market opportunity.  

Due to strong technological and mobile adoption, South Korea is one of the biggest eCommerce markets worldwide. Industry figures suggest that the retail eCommerce volume in the country will grow to 32.56 billion U.S. dollars by 2021.     

Join our two senior facilitators –  Yoojin comes with more than 18 years of digital marketing and eCommerce experience working for some leading brands in Korea like Lotte and Samsung. And Nissan who has a track record of delivering results for footwear and apparel brands in international markets with significant emphasis in US and Asia as they talk you through how to enter and succeed in the Japanese and Korean markets.

-With internet penetration  estimated at 91% of the population in Japan, how can you maximise business potential in this eCommerce market?
-As a world leader in internet infrastructure in terms of broadband and mobile-device speed, what eCommerce opportunities awaits in Korea?
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Yoojin Kim

Director of eCommerce & Digital
Bluebell

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Nissan Joseph

VP & GM Asia
Crocs

Track D: Creative Boardrooms

12:40 pm - 1:25 pm Creative Boardroom: How can data partnerships strategy enable you to compete in this borderless economy?
Alin Dobrea - Regional Head of Advertising Platform, Zalora
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Alin Dobrea

Regional Head of Advertising Platform
Zalora

Track D: Creative Boardrooms

1:25 pm - 2:10 pm Creative Boardroom: VC perspectives—mapping out the hottest retail investments
Vinnie Lauria - Founder& Managing Partner, Golden Gate Ventures
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Vinnie Lauria

Founder& Managing Partner
Golden Gate Ventures

2:10 pm - 3:10 pm Networking Lunch

Track A: Digital Marketing

3:10 pm - 3:50 pm Revolution Case Study: Under the influence – How to design an influencer strategy that ties back to your brand promise
Roger Yuen - Founder & CEO, Clozette
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Roger Yuen

Founder & CEO
Clozette

Track A: Digital Marketing

3:50 pm - 4:10 pm Presentation: It’s a search driven world – How to create interactive stories and shoppable content for your brand that converts
David Chmelar - Co-founder & CEO, iPrice group
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David Chmelar

Co-founder & CEO
iPrice group

Track A: Digital Marketing

4:10 pm - 4:40 pm All-Star Panel: Standing out to survive - How can you use visual commerce to drive higher online conversion, increase average order value, and boost online engagement?
Diane Bunton Langston - Director, Global Video, Expert Reviews & Search operations, Dell Roger Yuen - Founder & CEO, Clozette Jasper Knoben - E-Commerce & New Business Development Lead, APAC, Philips Dawn Jeremiah - Content Marketing Manager, APAC, KAYAK
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Diane Bunton Langston

Director, Global Video, Expert Reviews & Search operations
Dell

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Roger Yuen

Founder & CEO
Clozette

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Jasper Knoben

E-Commerce & New Business Development Lead, APAC
Philips

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Dawn Jeremiah

Content Marketing Manager, APAC
KAYAK

Track B: eCommerce

3:10 pm - 3:50 pm Revolution Case Study: The future of last mile delivery – How to ensure faster deliveries at lower prices and adapt to the rapidly changing world of global shipping

Track B: eCommerce

3:50 pm - 4:10 pm Presentation: Click and collect – How to encourage shoppers to purchase additional items when they come to collect their online order
Himanshu Wardhan - Managing Director India, ETSY
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Himanshu Wardhan

Managing Director India
ETSY

Track B: eCommerce

4:10 pm - 4:40 pm Fire-side chat: Lessons from Alibaba and JD.com - How will investment in drones and robots reduce delivery times even further and what does this mean for your retail business?
Constantin Robertz - Managing Director Philippines Zalora Qian Yi - Global Business Development and Key Account Operation Director, Tmall Global Amartya Guha - Associate Director, Pan India Distribution & Last Mile Fulfilment, Flipkart
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Constantin Robertz

Managing Director Philippines
Zalora

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Qian Yi

Global Business Development and Key Account Operation Director
Tmall Global

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Amartya Guha

Associate Director, Pan India Distribution & Last Mile Fulfilment
Flipkart

Track C: Synergy Workshops

3:10 pm - 3:55 pm Synergy Workshop: Unlocking Southeast Asia’s $200B digital opportunity – Where to start and how to guarantee long term success in this young and diverse marketplace
Mike Ghasemi - Founder & Chief Analyst, Mike Ghasemi Research Andrew Hong San Djie - Country Director, Schnellmedia Asia & Committee Thai e-commerce Association
Join Mike Ghasemi and  David Westhead for this deep-dive workshop on the SE Asian marketplace."3.8 million new users will come online each month in Southeast Asia, making it the fastest growing internet region in the world between 2015 and 2020." The internet economy in Southeast Asia is bound to see exponential growth. But just how large is it forecasted to be?

Mike is one of APAC’s most respected retail and hospitality industry futurists, analyzing trends and the use of emerging technologies to digitally transform organizations. 

During this 90 minute deep-dive workshop Mike will talk you through:

-What are the prominent challenges to the development of eCommerce for retailers in SEA?
-With a population half the size of China, how can you prosper in this $88 billion market?
-How have the eCommerce giants Alibaba, Amazon and eBay shaken up the Southeast Asian eCommerce landscape?
-How critical it is for the South East Asian companies to transform in this space in the next coming years?
-Consumer preferences: How can you access the different consumer behaviours across the regions to craft an eCommerce strategy specific to each markets?
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Mike Ghasemi

Founder & Chief Analyst
Mike Ghasemi Research

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Andrew Hong San Djie

Country Director
Schnellmedia Asia & Committee Thai e-commerce Association

Track C: Synergy Workshops

3:55 pm - 4:40 pm Synergy Workshop: Unlocking the potential – How to enter and obtain long term success in India’s $38.5 billion eCommerce market
Amartya Guha - Associate Director, Pan India Distribution & Last Mile Fulfilment, Flipkart Rakesh Sharma - Business Head for Stores and Omnichannel, METRO Cash & Carry India
Join Amartya Guha  and   Rakesh Sharma for this deep-dive workshop on the Indian marketplace. By 2026, Morgan Stanley expects India to have 475 million online shoppers, up from 60 million in 2016. The Indian eCommerce industry has been on an upward growth trajectory and is expected to surpass the US to become the second largest eCommerce market in the world by 2034. Technology enabled innovations like digital payments, hyper-local logistics, analytics driven customer engagement and digital advertisements will likely support the growth in the sector. With the increase in the number of electronic payment gateways and mobile wallets, it is expected that by the year 2020, cashless transaction will constitute 55 per cent of the online sales. 

Both Amartya and Rakesh will address:
-How are the leading giants Flipkart, Walmart and Amazon contributing to this growth and how can you break your way and prosper in this upcoming eCommerce giant?
-Digital transformation in India: How sustainable, scalable or cost effective this is and what does the future hold?
-How are Indian retailers embracing social channels to be on the top of agenda to market online?
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Amartya Guha

Associate Director, Pan India Distribution & Last Mile Fulfilment
Flipkart

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Rakesh Sharma

Business Head for Stores and Omnichannel
METRO Cash & Carry India

Track D: Synergy Workshop

3:10 pm - 4:40 pm Synergy Workshop: Women in eTail networking – How can the eCommerce industry attract top female talent and ensure that they rise quickly within their organisation to reach senior leadership roles?
Divisha Maroli - Director, eCommerce, Asia Pacific, VF Asia
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Divisha Maroli

Director, eCommerce, Asia Pacific
VF Asia

4:40 pm - 5:00 pm Afternoon Networking Break

Like the “Choose Your Own Adventure” books your middle-schoolers are reading. Pick the topic that address your biggest challenges and will make the biggest impact on achieving your 2019 priorities. Through facilitated discussion, you’ll tap into the collective expertise of your peers. (Choose 1 topic – 60mins session)

‘How To’ Roundtables

Table 1

5:00 pm - 6:00 pm Using social proof to explode your brand on every occasion – How to get someone to purchase your product without having them try it first
Pawoot Pongvitayapanu - CEO and Founder, TARAD.com
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Pawoot Pongvitayapanu

CEO and Founder
TARAD.com

Table 2

5:00 pm - 6:00 pm Pricing management evolved - How to build an intelligent and consistent pricing strategy and algorithm to sustain the relationship with your client
Thanawat Malabuppha - CEO and Co-Founder, Priceza
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Thanawat Malabuppha

CEO and Co-Founder
Priceza

Table 3

5:00 pm - 6:00 pm The paradigm shift in data security and privacy – How to safeguard your eCommerce security to get your customers switch to worry-free online ordering
Mike Ghasemi - Founder & Chief Analyst, Mike Ghasemi Research
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Mike Ghasemi

Founder & Chief Analyst
Mike Ghasemi Research

Table 4

5:00 pm - 6:00 pm GDPR compliance - What are the implications for you and how to prepare, develop and implement best practices to minimise your legal risk

Table 5

5:00 pm - 6:00 pm Ratings and reviews – How to choose the best eCommerce ratings and review strategy to help you gain transparency as well as trustworthiness among your online customer
Mason Choo - eCommerce Development Manager APAC, Philips
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Mason Choo

eCommerce Development Manager APAC
Philips

Table 6

5:00 pm - 6:00 pm How to conduct Supply Chain Innovation to win business in the New Retail Era
Terry Chan - Founder and Chairman, Hong Kong eCommerce Supply Chain Association
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Terry Chan

Founder and Chairman
Hong Kong eCommerce Supply Chain Association

Table 7

5:00 pm - 6:00 pm Getting smart with your online search function - How to ensure your search is flexible and intuitive enough to adapt to your customers' browsing and buying habits

Table 8

5:00 pm - 6:00 pm Managing returns – How to redefine your strategy to reduce return expenditure and create a transparent return process for your customers
Amartya Guha - Associate Director, Pan India Distribution & Last Mile Fulfilment, Flipkart
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Amartya Guha

Associate Director, Pan India Distribution & Last Mile Fulfilment
Flipkart

Table 9

5:00 pm - 6:00 pm Reaching buyers on-the-go – How to create the best in class store front app that converts your once-fickle customers

Table 10

5:00 pm - 6:00 pm Testing & User Experience Optimization –How to create awesome user experiences that leads to greater conversions and revenue

Table 11

5:00 pm - 6:00 pm Fighting the fraudsters - How to reduce ad fraud in digital advertising
Shreyansh Modi - Head of Affiliate Marketing & Alliances, Flipkart
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Shreyansh Modi

Head of Affiliate Marketing & Alliances
Flipkart

Table 12

5:00 pm - 6:00 pm Harnessing the language of games - How to gamify with a business objective and one which is more than just entertainment for your consumers

6:00 pm - 6:05 pm End of eTail Asia 2019