eTail Asia 2019

05 - 07 March, 2019

Sheraton Towers Singapore

Contact Us: 65 6722 9455

eTail Asia Main Conference Day 2 – Thursday, 7th March 2019

8:30 am - 8:50 am Conference Registration & Networking Breakfast

8:50 am - 8:55 am Welcome Address

8:55 am - 9:00 am Chairperson’s Opening Remarks

Big Ideas Keynote

9:00 am - 9:30 am Opening CEO Keynote: Asia’s King of Martial Arts – How to embrace and engage an audience at scale

Chatri Sityodtong - Founder, Group CEO and Chairman, ONE Championship
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Chatri Sityodtong

Founder, Group CEO and Chairman
ONE Championship

Future Retail in the Age of Amazon

9:30 am - 9:50 am Keynote Case Study: Crocs and the new retail environment – How did Crocs eCommerce sales increase to 25% year on year with 18% growth coming from Asia

Enrico Baldo - Retail Director APAC, Crocs
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Enrico Baldo

Retail Director APAC
Crocs

9:50 am - 10:10 am Keynote Presentation: How to succeed as an eCommerce brand in an era of dominant e-tailers

Christian Skaar - Director Digital, L'Oréal
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Christian Skaar

Director Digital
L'Oréal

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Mike Ghasemi

Founder & Chief Analyst
Mike Ghasemi Research

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Roger Yuen

Founder & CEO
Clozette

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Candice Ong

Chief Commercial Officer
ShopBack

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Constantin Robertz

Managing Director Philippines
Zalora

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Sam Too

GM eCommerce
Qoo10

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Anil Srinivas

Senior Director Regional eCommerce
Levi Strauss & Co.

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Arun Kumar

Head Of Digital Marketing
Carousell

10:50 am - 11:20 am Morning Networking Break 1

Navigating The New Era Of CX

11:20 am - 11:40 am Keynote Case Study: Baskin-Robbins unified commerce journey – What happens when Pixels collide with Bricks & Mortar?

Ben Flintoff - General Manager, Baskin-Robbins Australia
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Ben Flintoff

General Manager
Baskin-Robbins Australia

11:40 am - 12:00 pm Keynote Client Case Study: CX and innovation - How to unlock deep customer insights to improve marketing effectiveness

The Democratization of Work

12:00 pm - 12:20 pm Out of the Box Presentation: Embracing the gig economy - What does the future of work look like for you and your organisation and how can you best respond to this new market order?

David A Lee - Head of Digital Commerce and National eCommerce Standard Working Committee, SIRS Singapore Institute of Retail Studies (NYP)
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David A Lee

Head of Digital Commerce and National eCommerce Standard Working Committee
SIRS Singapore Institute of Retail Studies (NYP)

12:20 pm - 12:40 pm Morning Networking Break 2

Putting Your Customers Front and Center

Track A: Digital Marketing

12:40 pm - 1:10 pm Perfecting the customer journey – How to deliver a great customer experience through KPIs and testing
Avis Easteal - Regional Head Of Consumer, Luxasia Abhaya Srivatsan - Head of eCommerce, Shopee Richa Goswami - Chief Brand Experience Officer, Johnson & Johnson
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Avis Easteal

Regional Head Of Consumer
Luxasia

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Abhaya Srivatsan

Head of eCommerce
Shopee

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Richa Goswami

Chief Brand Experience Officer
Johnson & Johnson

Track A: Digital Marketing

1:10 pm - 1:30 pm Presentation: Improving UX across your mobile platforms – What are the high performing strategies and technologies you should invest in?

Track A: Digital Marketing

1:30 pm - 2:10 pm All star panel: Trends and spends – Where are marketers splashing the cash and how can you use metrics and measurements to prove ROI and become a champion?
Juliana Chu - Digital Marketing Director, APAC, Kimberly Clark Shreyansh Modi - Head of Affiliate Marketing & Alliances, Flipkart Thanawat Malabuppha - CEO and Co-Founder, Priceza Payal Shah - Founder & CEO, L' Dezen Jewellery
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Juliana Chu

Digital Marketing Director, APAC
Kimberly Clark

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Shreyansh Modi

Head of Affiliate Marketing & Alliances
Flipkart

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Thanawat Malabuppha

CEO and Co-Founder
Priceza

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Payal Shah

Founder & CEO
L' Dezen Jewellery

Track B: eCommerce

12:40 pm - 1:20 pm Revolution Case Study: Building eCommerce agency partnerships that work – How to develop profitable partnerships to drive revenue and enhance your cross border sales
Enrique Flores - Head of eCommerce APAC D2C & Expansion, LEGO Group
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Enrique Flores

Head of eCommerce APAC D2C & Expansion
LEGO Group

Track B: eCommerce

1:20 pm - 1:40 pm Presentation: New frontiers in payment processing - How to deliver a seamless, simple and intuitive payment experience for your customers

Track B: eCommerce

1:40 pm - 2:10 pm All star panel: How can you create a multi-device experience that diminishes cart abandonment and seamlessly progresses the customer journey?
Mahip Dwivedi - Head of Mobile Marketing, Flipkart Ernest Sim - Chief Technology Officer, Grain Amit Mangwani - Director of Retail Marketing, Intel
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Mahip Dwivedi

Head of Mobile Marketing
Flipkart

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Ernest Sim

Chief Technology Officer
Grain

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Amit Mangwani

Director of Retail Marketing
Intel

Track C: Synergy Workshops

12:40 pm - 2:10 pm Synergy Workshop: Unlocking Southeast Asia’s $200B digital opportunity – Where to start and how to guarantee long term success in this young and diverse marketplace
David Westhead - CEO APAC, Royal Sporting House Singapore Mike Ghasemi - Founder & Chief Analyst, Mike Ghasemi Research
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David Westhead

CEO APAC
Royal Sporting House Singapore

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Mike Ghasemi

Founder & Chief Analyst
Mike Ghasemi Research

Track D: Creative Boardrooms

12:40 pm - 1:25 pm Creative Boardroom: How can data partnerships strategy enable you to compete in this borderless economy?
Alin Dobrea - Regional Head of Advertising Platform, Zalora
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Alin Dobrea

Regional Head of Advertising Platform
Zalora

Track D: Creative Boardrooms

1:25 pm - 2:10 pm Creative Boardroom: VC perspectives—mapping out the hottest retail investments
Vinnie Lauria - Founder& Managing Partner, Golden Gate Ventures
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Vinnie Lauria

Founder& Managing Partner
Golden Gate Ventures

2:10 pm - 3:10 pm Networking Lunch

Track A: Digital Marketing

3:10 pm - 3:50 pm Revolution Case Study: Under the influence – How to design an influencer strategy that ties back to your brand promise
Roger Yuen - Founder & CEO, Clozette
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Roger Yuen

Founder & CEO
Clozette

Track A: Digital Marketing

3:50 pm - 4:10 pm Presentation: It’s a search driven world – How to create interactive stories and shoppable content for your brand that converts
David Chmelar - Co-founder & CEO, iPrice group
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David Chmelar

Co-founder & CEO
iPrice group

Track A: Digital Marketing

4:10 pm - 4:40 pm All-Star Panel: Standing out to survive - How can you use visual commerce to drive higher online conversion, increase average order value, and boost online engagement?
Diane Bunton Langston - Director, Global Video, Expert Reviews & Search operations, Dell Roger Yuen - Founder & CEO, Clozette Jasper Knoben - E-Commerce & New Business Development Lead, APAC, Philips Dawn Jeremiah - Content Marketing Manager, APAC, KAYAK
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Diane Bunton Langston

Director, Global Video, Expert Reviews & Search operations
Dell

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Roger Yuen

Founder & CEO
Clozette

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Jasper Knoben

E-Commerce & New Business Development Lead, APAC
Philips

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Dawn Jeremiah

Content Marketing Manager, APAC
KAYAK

Track B: eCommerce

3:10 pm - 3:50 pm Revolution Case Study: The future of last mile delivery – How to ensure faster deliveries at lower prices and adapt to the rapidly changing world of global shipping

Track B: eCommerce

3:50 pm - 4:10 pm Presentation: Click and collect – How to encourage shoppers to purchase additional items when they come to collect their online order
Himanshu Wardhan - Managing Director India, ETSY
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Himanshu Wardhan

Managing Director India
ETSY

Track B: eCommerce

4:10 pm - 4:40 pm Fire-side chat: Lessons from Alibaba and JD.com - How will investment in drones and robots reduce delivery times even further and what does this mean for your retail business?
Constantin Robertz - Managing Director Philippines Zalora Qian Yi - Global Business Development and Key Account Operation Director, Tmall Global Amartya Guha - Associate Director, Pan India Distribution & Last Mile Fulfilment, Flipkart
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Constantin Robertz

Managing Director Philippines
Zalora

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Qian Yi

Global Business Development and Key Account Operation Director
Tmall Global

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Amartya Guha

Associate Director, Pan India Distribution & Last Mile Fulfilment
Flipkart

Track C: Synergy Workshops

3:10 pm - 4:40 pm Synergy Workshop: Unlocking the potential – How to enter and obtain long term success in India’s $38.5 billion eCommerce market
Amartya Guha - Associate Director, Pan India Distribution & Last Mile Fulfilment, Flipkart Rakesh Sharma - Business Head for Stores and Omnichannel, METRO Cash & Carry India
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Amartya Guha

Associate Director, Pan India Distribution & Last Mile Fulfilment
Flipkart

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Rakesh Sharma

Business Head for Stores and Omnichannel
METRO Cash & Carry India

Track D: Synergy Workshop

3:10 pm - 4:40 pm Synergy Workshop: Women in eTail networking – How can the eCommerce industry attract top female talent and ensure that they rise quickly within their organisation to reach senior leadership roles?
Divisha Maroli - Director, eCommerce, Asia Pacific, VF Asia
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Divisha Maroli

Director, eCommerce, Asia Pacific
VF Asia

8:00 am - 8:30 am Afternoon Networking Break

Like the “Choose Your Own Adventure” books your middle-schoolers are reading. Pick the topic that address your biggest challenges and will make the biggest impact on achieving your 2019 priorities. Through facilitated discussion, you’ll tap into the collective expertise of your peers. (Choose 1 topic – 60mins session)

‘How To’ Roundtables

Table 1

5:00 pm - 6:00 pm Using social proof to explode your brand on every occasion – How to get someone to purchase your product without having them try it first
Pawoot Pongvitayapanu - CEO and Founder, TARAD.com
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Pawoot Pongvitayapanu

CEO and Founder
TARAD.com

Table 2

5:00 pm - 6:00 pm Pricing management evolved - How to build an intelligent and consistent pricing strategy and algorithm to sustain the relationship with your client
Thanawat Malabuppha - CEO and Co-Founder, Priceza
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Thanawat Malabuppha

CEO and Co-Founder
Priceza

Table 3

5:00 pm - 6:00 pm The paradigm shift in data security and privacy – How to safeguard your eCommerce security to get your customers switch to worry-free online ordering
Mike Ghasemi - Founder & Chief Analyst, Mike Ghasemi Research
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Mike Ghasemi

Founder & Chief Analyst
Mike Ghasemi Research

Table 4

5:00 pm - 6:00 pm GDPR compliance - What are the implications for you and how to prepare, develop and implement best practices to minimise your legal risk

Table 5

5:00 pm - 6:00 pm Ratings and reviews – How to choose the best eCommerce ratings and review strategy to help you gain transparency as well as trustworthiness among your online customer
Mason Choo - eCommerce Development Manager APAC, Philips
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Mason Choo

eCommerce Development Manager APAC
Philips

Table 6

5:00 pm - 6:00 pm Retail design and In-store marketing – How to create the immediate and impactful attention in every retail environment?

Table 7

5:00 pm - 6:00 pm Getting smart with your online search function - How to ensure your search is flexible and intuitive enough to adapt to your customers' browsing and buying habits

Table 8

5:00 pm - 6:00 pm Managing returns – How to redefine your strategy to reduce return expenditure and create a transparent return process for your customers
Amartya Guha - Associate Director, Pan India Distribution & Last Mile Fulfilment, Flipkart
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Amartya Guha

Associate Director, Pan India Distribution & Last Mile Fulfilment
Flipkart

Table 9

5:00 pm - 6:00 pm Reaching buyers on-the-go – How to create the best in class store front app that converts your once-fickle customers

Table 10

5:00 pm - 6:00 pm Testing & User Experience Optimization –How to create awesome user experiences that leads to greater conversions and revenue
Betty Lam - Vice President, DFS Group
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Betty Lam

Vice President
DFS Group

Table 11

5:00 pm - 6:00 pm Fighting the fraudsters - How to reduce ad fraud in digital advertising
Shreyansh Modi - Head of Affiliate Marketing & Alliances, Flipkart
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Shreyansh Modi

Head of Affiliate Marketing & Alliances
Flipkart

Table 12

5:00 pm - 6:00 pm Harnessing the language of games - How to gamify with a business objective and one which is more than just entertainment for your consumers

6:00 pm - 6:30 pm End of eTail Asia 2019