eTail Asia 2019

05 - 07 March, 2019

Sheraton Towers Singapore

Contact Us: 65 6722 9455

eTail Asia Main Conference Day 1 - Wednesday, 6th March 2019

8:00 am - 8:40 am Conference Registration & Networking Breakfast

8:40 am - 8:50 am Welcome Address and Speed Networking:

8:50 am - 9:00 am Chairperson’s Opening Remarks:

8:00 am - 8:40 am Sponsor Breakfast session (By Invitation Only) – reserved for commercial partner

China’s eCommerce Explosion

9:00 am - 9:20 am Opening Keynote: China’s eCommerce juggernaut – How has Tmall (Alibaba group) grown to have more than 50% of the nation’s online retail sales?

Qian Yi - Global Business Development and Key Account Operation Director, Tmall Global
- A flexible company culture: How has Alibaba changed its strategy over the past 20 years to succeed?
- China smartphone boom: How can you harness the power of mobile to drive revenue and growth? - How has identifying Chinese consumer needs helped the company to succeed in such a competitive marketplace?
- APAC expansion: What advantages do businesses in China have when expanding abroad?
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Qian Yi

Global Business Development and Key Account Operation Director
Tmall Global

- Your China batting strategy: What are the 5 golden rules for succeeding in the Chinese marketplace?
- Digital shifting at a blistering pace: How can your business keep up and capitalize?
- Differentiation: What are the best digital marketing channels you can tap into to help your brand to stand out in a crowded marketplace?
- Lower prices vs. customer experience – which is more important?
- Online vs. Offline – which is more important?
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David A Lee

Head of Digital Commerce and National eCommerce Standard Working Committee
SIRS Singapore Institute of Retail Studies (NYP)

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Suzan Chen

Commercial Director eCommerce
Under Armour

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Roberto Longo

President, Asia Pacific
Bata

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Alex Misseri

Head of Digital Transformation and Revenues
Bluebell

The New Retail Age

9:50 am - 10:30 am Keynote Panel: Going from the heart to the brain to the wallet – How can you drive customer engagement and foster loyalty with blockchain, AR and VR?

Mike Ghasemi - Founder & Chief Analyst Mike Ghasemi Research Dr. Wolfgang Baier - Group CEO, Luxasia Wendy Liu - MD & Co-Founder, ezbuy Lorenzo Peracchione - eCommerce Director, SEA & ANZ, Sephora Shanru Lai - Co-Founder, ShopBack
- Why should you embrace blockchain, AR and VR?
- How can you integrate blockchain, AR and VR into your engagement strategy
- Can AR replace traditional customer service and other client-facing retail roles?
- How can blockchain give you a true 306-degree customer view?
- How can you get your customers to be more emotionally attached to your product through AR and VR?
- How can you promote multi-sensory learning for easy access to your product information?
- How can you create captivating imaginative experiences for your customers through AR and VR? - How can your help your customers make an educated purchase online without the assistance of a store associate?
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Mike Ghasemi

Founder & Chief Analyst
Mike Ghasemi Research

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Dr. Wolfgang Baier

Group CEO
Luxasia

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Wendy Liu

MD & Co-Founder
ezbuy

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Lorenzo Peracchione

eCommerce Director, SEA & ANZ
Sephora

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Shanru Lai

Co-Founder
ShopBack

10:30 am - 10:50 am Keynote: New Retail innovation - How to enable global growth for retailers

Dustin Jones - Executive Vice President, Managing Director, Macy's China
- How can you create retail brands to better embrace globalization
- Taking a new look at supply chain, data and digitization
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Dustin Jones

Executive Vice President, Managing Director
Macy's China

10:50 am - 11:10 am Keynote: How to turn high mobile traffic into sales with powerful mobile personalisation designed for the modern customer journey

Ander Orcasitas - General Manager APAC, Dynamic Yield
- United customer profiles – How to use insights gleaned from mobile and cross-device to target valuable customer segments
- Easy-to-use native mobile navigation – How to implement scrollable category carousels, floating cart reminder, 1:1 messaging and more without any development resources
- Powerful and robust product recommendations – How to tailor recommendations based on cross-device data, create mobile friendly layouts and easily insert recommendations anywhere on your site
- Personalized mobile layouts – How to dynamically rearrange elements, menu items, and categories to serve customized
layouts according to each mobile visitor’s preferences
- Omni-channel synchronicity– How to uniquely target users who visited a retailer’s mobile app or opened a promotional email,
but did not complete a purchase

Ander Orcasitas

General Manager APAC
Dynamic Yield

11:10 am - 11:40 am Morning Networking Break 1

Big Ideas Keynote

11:40 am - 12:00 pm Out-of-the-Box Presentation: Harnessing your Entrepreneurial Spirit

Azran Osman-Rani - The Author of Amazon Bestseller, TEDx Speaker, Ex-CEO, iflix & Air Asia X
As someone who has built, and continues to build, ‘attacker’ businesses and lead teams from start-up to IPO, Azran Osman Rani
passionately believes that organisations and corporations can deploy similar structures, focus and creativity that single-minded
entrepreneurs have used to create break-through business models and innovative products and services.
Azran has delivered hundreds of presentations, sharing his experiences of being the founding CEO of AirAsia X at the age of 36 and
growing the start-up “disruptive innovator” airline to corporations, institutional investors, government agencies, and educational
institutions around the world. Listen to Azran shares how to harness the energy and ambition to turn motivation into a legitimate,
thriving business.
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Azran Osman-Rani

The Author of Amazon Bestseller
TEDx Speaker, Ex-CEO, iflix & Air Asia X

12:00 pm - 12:30 pm Morning Networking Break 2

Winning the Digital Shelf

Track A Digital Marketing Achieving a 360- Degree Customer View

12:30 pm - 1:10 pm 12:30 Revolution Case Study: How to use machine learning to identify patterns and trends, vastly improve product search and know what your customers need before they do
Scott Tan Thiam Kee - Head CRM, ShopBack
- How to set up the right data infrastructure that enables you to have visibility of your customer’s movement in real time
- How to leverage the most out of retargeting using machine learning
- How to use machine learning to bring sustainable and scalable mass-customization
- Price optimisation – How can machine learning help you in your day-today pricing decisions?
- How to eliminate fraud through machine learning
- How to personalise your reminder emails, promotions, and timing to engage with customers and move them along the sales journey without becoming a nuisance
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Scott Tan Thiam Kee

Head CRM
ShopBack

Track A Digital Marketing Achieving a 360- Degree Customer View

1:10 pm - 1:30 pm Presentation: Are you using your data correctly? How to create a personalisation strategy that fully exploits your data
Guillem Segarra - CEO, HappyFresh
- Do you know who your customers are, what they want, where, when and on what device? How to personalize your website pre-emptively
- How to see your customer’s actions in real time and capture enough data
- Cutting through the noise – how to focus on the key data sources and how to quickly interpret the results
- How to optimise and unify your eCommerce platform to deliver personalised experiences across multiple channels and countries
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Guillem Segarra

CEO
HappyFresh

Track A Digital Marketing Achieving a 360- Degree Customer View

1:30 pm - 2:00 pm All Star Panel: Evolving your cross-channel marketing strategy – How can you best identify an attribution model that gives you unique insights into your customer?
Jeremy How - Digital Marketing and Social Lead, Decathlon International Dione Song - Chief Commercial Officer, Love Bonito Jean Thomas - Marketing Director, Redmart
- How can you create an attribution model that aligns with your business strategy?
- Is there a one-size-fits-all, gold standard attribution model that you should be using?
- How can you put together KPIs that define success?
- Direct, organic, paid advertising and referral – How can you best evaluate various media and touchpoints and assign dollar values to those interactions?
- How can you properly attribute sales in a world filled with non-linear customer journeys?
- Data Drive Attribution (DDA) – How can you gain the clearest possible picture of conversion success in your account using DDA?
- Going beyond last-click and last model attribution – How important is this for your
business
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Jeremy How

Digital Marketing and Social Lead
Decathlon International

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Dione Song

Chief Commercial Officer
Love Bonito

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Jean Thomas

Marketing Director
Redmart

Track B eCommerce Blending Offline and Online

12:30 pm - 1:10 pm Revolution Case Study: Mastering the click and mortar experience – How to engage with your online customers to encourage or entice them to leave the digital space and enter a physical one
Komsan Kwunchaithunya - Group GM & SVP, The Mall Group & Thai Retailers
As the line between the virtual and real world continues to blur, new possibilities to enhance both will present themselves. Social games and online content will create new interactive links, with real ecommerce and point-of-sale potential. And, whether or not consumer spending remains relatively restrained, consumers have come to expect more memorable,enjoyable experiences than ever before:
- Future stores – How to use transformative technology, site tours, and cutting-edge strategies to take your instore experience to the next level
- How to effectively utilise online channels to drive offline purchases and vise versa
- How to create the teaser experience through mobile apps that drives interest to your store
- Community, both online and offline – How to create consumer centric activities to keep shoppers happy and coming back for more

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Komsan Kwunchaithunya

Group GM & SVP
The Mall Group & Thai Retailers

Track B eCommerce Blending Offline and Online

1:10 pm - 1:30 pm Presentation: Merging digital with physical experiences – How to seamlessly bring the best of both the online and offline worlds into your store/website
- How to bridge the gap between online and offline channels to influence and improve the customer journey at each touchpoint
- How to effectively sync your offline and online inventory
- How to ensure a good synergy between your online and offline business models in terms of pricing, range of products, convenience and brand identity
- Downstream management: How far down do we want the brand presence to be seen with offline retailer partners?
- How to gain the buy in from your management for increased investment into your online/offline store

Track B eCommerce Blending Offline and Online

1:30 pm - 2:00 pm All Star Panel: Visual merchandising in a digital age – Why is the enormous etail inventory of imagery not enhancing the in-store customer experience?
Gary Brown - Former CEO and Executive Director, 7eleven Malaysia Enrico Baldo - Retail Director APAC, Crocs Rakesh Sharma - Business Head for Stores and Omnichannel, METRO Cash & Carry India
Your customers are looking for experiences from stores, ones they cannot get on Amazon or Alibaba. And this is where visual merchandising comes in:
- What are the visual merchandising best practices that can help your products sell themselves?
- Given the subsequent growth of visual displays used in e-tail/online visual merchandising, why has this not benefitted the in-store shopping environment to help brands achieve greater CX?
- How can you align the ‘look book’ visuals of your online store in-store?
- How can you innovative store design to turn your store into the ultimate, three-dimensional ad?
- How can you create a multi-sensory branding experience that provides an immersive shopping experiences to your customers?
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Gary Brown

Former CEO and Executive Director
7eleven Malaysia

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Enrico Baldo

Retail Director APAC
Crocs

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Rakesh Sharma

Business Head for Stores and Omnichannel
METRO Cash & Carry India

Track C Synergy Workshops Mastering Asia Deep-Dive Country Clinics: China

12:30 pm - 2:00 pm Synergy Workshop: How have Alibaba and Tencent grown to dominate the Chinese eCommerce market and what does it mean for the future of the market?
David A Lee - Head of Digital Commerce and National eCommerce Standard Working Committee, SIRS Singapore Institute of Retail Studies (NYP)
China’s e-commerce market is estimated to grow to over US$1 trillion dollars by 2018, with the potential of becoming even bigger than the combined markets of the
US, Britain, Japan, Germany and France. Driving this growth is ecommerce juggernaut Alibaba, with services offering today’s time-starved consumer total emancipation from the nightmares of traditional shopping. Meanwhile Tencent, together with China’s second largest retailer JD.com, will invest a combined US$863 million in cash in online fashion retailer Vipshop. The deal signals Tencent’s determination to push more aggressively into the retailing sector
and compete directly with Alibaba.
- The emerging OMO (Online Merge Offline) trend of Alibaba –Just Walkout Technology from Amazon Go and Alibaba HeMa Supermarket
- Will Tencents investment into more retailers be a challenge for Alibaba’s business?
- Different products for different Markets - how can you tailor the same product for a different market to deliver exactly what the buyer wants?

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David A Lee

Head of Digital Commerce and National eCommerce Standard Working Committee
SIRS Singapore Institute of Retail Studies (NYP)

Track D Creative Boardrooms Future eTail – Blockchain and AR

12:30 pm - 1:15 pm Creative Boardroom: Blockchain and eCommerce – How can distributed ledger technology solve the problems the etail industry faces?
Kay Van-Petersen - Global Macro and Crypto Strategist, Saxo Bank
Despite its evident popularity and market penetration, ecommerce has drawbacks. Most of these relate to the centralisation of marketplace platforms and the size of the corporations behind them.Referred to as the “engine of the global economy,”
blockchain technology is well on its way to becoming the defacto technology for financial transactions worldwide. With the global eCommerce market poised to reach $135 billion by 2023, the adoption of blockchain technology for eCommerce is not only necessary, it is imminent.
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Kay Van-Petersen

Global Macro and Crypto Strategist
Saxo Bank

Track D Creative Boardrooms Future eTail – Blockchain and AR

1:15 pm - 2:00 pm Creative Boardroom: Augmented Reality – How to look beyond the borders of your eCommerce operations to drive growth and increase customer engagement
Lorenzo Peracchione - eCommerce Director, SEA & ANZ, Sephora
- How can you allow your customers to interact with your product in real time and deliver ‘touch-and-feel’ experience similar to that of in-store shopping?
- How is augmented reality reaching customers in newer ways and how can your customers visualize the experience in the entire product life cycle and at their homes through VR?
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Lorenzo Peracchione

eCommerce Director, SEA & ANZ
Sephora

2:00 pm - 3:00 pm Networking Lunch

2:00 pm - 3:00 pm Sponsor Lunch (By Invitation Only)

reserved for commercial partner

Winning the Digital Shelf

Track A Digital Marketing Achieving a 360- Degree Customer View

3:00 pm - 3:40 pm All-Star Panel: How can you combine artificial intelligence with data from multiple sources to predict the likelihood that a customer will achieve a specific milestone within their journey?
Michael Yin - Founder & CEO, Deja Fashion Dong Hyun Kim - eAPAC eBusiness Leader, Procter & Gamble Mike Ghasemi - Founder & Chief Analyst, Mike Ghasemi Research
- Gaining real-time visualisation of digitalbehavior – How can you identify customer pain points quickly to convert any engagement into a positive experience and
increase lifetime customer value?
- How can you collect the right data and strengthen your customer relationships through AI?
- How can you identify and engage with prospects and customers at the right time and on the best channel (automated or assisted) before they contact you?
- How can you apply the right resources to the most important customer needs at the right time during the customer journey?
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Michael Yin

Founder & CEO
Deja Fashion

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Dong Hyun Kim

eAPAC eBusiness Leader
Procter & Gamble

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Mike Ghasemi

Founder & Chief Analyst
Mike Ghasemi Research

Track A Digital Marketing Achieving a 360- Degree Customer View

3:40 pm - 4:00 pm Presentation: How to improve, personalise and simplify the end-to-end customer journey, adding value through each touch point
- How can you merge your customer’s multiple digital fingerprints into one comprehensive profile so you can deliver ever more relevant experiences?
- Data fragmentation - How can you integrate your data across multiple channels to provide a seamless customer experience?
- How can you consolidate online and offline data for a 360-degree view of the customer?
- How can you strike a balance between using personalisation and re-targeting to foster loyalty without becoming a nuisance?
- How to integrate data from multiple systems and sources to avoid wasting budget on retargeting the same audience?
- How can you make full use of first-party, third-party data, and your customer’s data streams from across devices?
Reserved for commercial partner

Track A Digital Marketing Achieving a 360- Degree Customer View

4:00 pm - 4:30 pm Revolution Case Study: How to use AI-powered audience analysis to better understand you’re customer's demographics, interests and opinions
Miguel Pereira - CEO, Zoomoov
- How to leverage AI, data and user insights to track and segment your customers across channels
- How to use AI to discover amazing threads of knowledge that make the picture of your audience clearer
- What are some important segmentation types to take into account when optimizing your audience analysis?
- How can AI audience analysis help you improve your messaging, segment your target audience, and create engaging brand interactions?
- How to ask the right questions to avoid dispelling your ideas of who your audience is
- How to achieve a deeper understanding of what compels consumers to support your brand or make a purchase
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Miguel Pereira

CEO
Zoomoov

Track B eCommerce Optimising CX Online and In-store

3:00 pm - 3:40 pm Revolution Case Study: The art of conversational commerce – How to use bots to enable transactions, handle payments, ensure delivery and provide a superior customer service
Amit Mangwani - Director of Retail Marketing, Intel
- A new era of simple shopping – How to use voice activated technology to charm your customers, encourage more engagement and build brand loyalty across
channels
- How to fit this into your current framework and integrate it with existing physical stores for a seamless booking experience
- How to take channel transparency to the next level and allow your users to converse in their platform of choice
- How to give your customers reassurance that their privacy is protected during engagement on third party bot conversations
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Amit Mangwani

Director of Retail Marketing
Intel

Track B eCommerce Optimising CX Online and In-store

3:40 pm - 4:00 pm Presentation: Inside “Future Retail” - How to leverage the human advantage that physical stores offer as part of a true omnichannel user experience
- How to create and deliver experiences that accommodate customers’ desire to work seamlessly between physical locations and online
- How will internet direct-to-consumer companies opening physical stores disrupt traditional retailers?
- How to use mobile programs to drive more in-store traffic
- Instant Buy – How to give consumers the power to scan items in ads to buy them, turning any surface into a point of commerce
Reserved for commercial partner

Track B eCommerce Optimising CX Online and In-store

4:00 pm - 4:30 pm All-Star Panel: Digitalising your in-store experience with VR - How can you use your stores as “experience centres” to increase online and offline sales?
Gary Brown - Former CEO and Executive Director, 7eleven Malaysia Ed Pasion - Head Loyalty, Payments Programs & Digital Services, Jollibee Food Rakesh Sharma - Business Head for Stores and Omnichannel, METRO Cash & Carry India
- How can you use AR to convince consumers to visit your store?
- How can you extend this innovation to your physical space, injecting it with a new lease of life that allows for better CX that increases sales and growth?
- How can you use AR-powered kiosks to bring products to life with the use of 3D technology?
- How can you use AR in fitting rooms to improve customer engagement?
- How can you use AR to make the purchasing decision easier, blending engagement with the goal of increasing sales
- How can you use AR in your loyalty app to help customers explore more products and in-store promotions?
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Gary Brown

Former CEO and Executive Director
7eleven Malaysia

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Ed Pasion

Head Loyalty, Payments Programs & Digital Services
Jollibee Food

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Rakesh Sharma

Business Head for Stores and Omnichannel
METRO Cash & Carry India

Track C Synergy Workshops Mastering Asia Deep-Dive Country Clinics: Japan & Korea

3:00 pm - 4:30 pm Synergy Workshop: State of Japan and Korea’s eCommerce markets- What are the trends shaping these huge digtial markets and how can you benefit?
Yoojin Kim - Director of eCommerce & Digital, Bluebell
State of Japan and Korea’s eCommerce markets- What are the trends shaping these huge digtial markets and how can you benefit? Japan is the world’s third largest— and one of the fastest growing—ecommerce markets in the world. The growth rate has become stable over the past few years, with annual growth estimated at 8.7%. With Internet penetration estimated at 91% of the population, Japan represents a significant market opportunity.
Due to strong technological and mobile adoption, South Korea is one of the biggest e-commerce markets worldwide. Industry figures suggest that the retail e-commerce volume in the country will grow to 32.56 billion U.S. dollars by 2021.
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Yoojin Kim

Director of eCommerce & Digital
Bluebell

Track D Synergy Workshop C-Suite Retreat

3:00 pm - 4:30 pm Synergy Workshop: Best practices for selling on Amazon, Alibaba and other marketplaces – The most valuable session of your conference or drinks on me
Ajay Shankar - Head of eCommerce, Essilor
Engage in this closed door invite only C-Suite session, where you get a chance to
exercise your minds and uncover and discuss the best practices for selling on
marketplaces to increase revenues, awareness and expand your cross border
strategy.
Get an “outside-in” unique point of view to discover diverse thinking that can transform your mindset—for both you and your business.
C-Suite retreat (invitation only, retailer only)
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Ajay Shankar

Head of eCommerce
Essilor

The Reinvention Of B2B2C

5:00 pm - 5:20 pm Case Study Presentation: Becoming a data driven organization – How Lenovo used the transformative power of data and analytics to boost loyalty and retention

Ajit Sivadasan - VP & GM Global eCommerce & Digital Transformation, Lenovo
Ajit is a data driven, results oriented global executive with a track record of driving significant and successful digital and business transformation using technology in multiple industries. Presently, he is responsible for driving Lenovo’s global online strategy (eCommerce Sales P/L, Marketing, Infrastructure, UX/UI, Product Management and Social Commerce strategy for B2B and B2C customers). Ajit discusses his journey, lessons learned while transforming culturally in becoming a data driven organisation.
- How Lenovo mixed eastern and western cultures to take a Chinese firm global?
- Looking beyond just technology: How to overcome the challenges imposed by change management
- Data is never clean: How to handle multiple types of data in a flexible way and make it clean and work nicely with everything in your system
- Technology is important, but really not a deal breaker: How to develop and use frameworks that are built with flexibility in mind
- How to articulate and execute on a deliberate strategy that looks to fundamentally change the company’s thinking and culture about data
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Ajit Sivadasan

VP & GM Global eCommerce & Digital Transformation
Lenovo

5:20 pm - 5:40 pm Case Study Presentation: How Friesland Campina successfully connects to and engages with 1.3 Million consumers in the Netherlands

Luc Wong Lun Hing - Head of E-commerce, Royal Friesland Campina
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Luc Wong Lun Hing

Head of E-commerce
Royal Friesland Campina

Crypto Debate

5:40 pm - 6:10 pm Oxford Style Debate: Accepting payments in cryptocurrency will reduce fraud and give you a greater customer reach – FOR AND AGAINST

Fully engage with the most contentious and divisive issues currently facing your industry. Sit back and witness industry leading figures pitting themselves against each other in a battle to deliver the knockout argument. Will you reconsider your position? And will you walk away with a fresh mind-set and better prepared to take on this key conundrum?

6:10 pm - 6:15 pm Chairperson’s Closing Remarks

6:15 pm - 7:15 pm Networking Drinks Reception