eTail Asia 2018

March 06-March 08, 2018

Sheraton Towers, Singapore 

Contact Us: 65 6722 9455

Main Conference Day 1 - Wednesday, 7th March 2018

Setting Your Vision

8:00 AM - 8:40 AM Conference Registration & Networking Breakfast

8:40 AM - 8:50 AM Welcome Address and Speed Networking

Gladys Caligagan, Conference Director, eTail Asia 2018


James Chang

Co-Founder & Group Chief Crossborder Officer
Lazada (Alibaba Group)

Mastering Omnichannel

9:00 AM - 9:20 AM Opening Keynote: Breaking down the walls of traditional retail – How to achieve a truly omnichannel customer experience

Koen Besteman, Head of E-Commerce, Southeast Asia, Ikea

Koen Besteman

Head of E-Commerce, Southeast Asia
Ikea

9:20 AM - 10:00 AM Keynote Panel: Inside-out or outside-in; The choice is yours – How can you provide a consistent shopping experience that intuitively understands how customers behave and interact with technology?

Anne Jivananta, Head of SEA E-Commerce, adidas Simon Torring, Head of Innovation and Omni-Channel, Sephora Digital SEA Sharon Wong, Founder & CEO, Motherswork Karen Chan, Head of Digital Transformation, APAC and EMEA, Clarks Dong Hyun Kim, eAPAC eBusiness Leader, Procter & Gamble

Anne Jivananta

Head of SEA E-Commerce
adidas

Simon Torring

Head of Innovation and Omni-Channel
Sephora Digital SEA

Sharon Wong

Founder & CEO
Motherswork

Karen Chan

Head of Digital Transformation, APAC and EMEA
Clarks

Dong Hyun Kim

eAPAC eBusiness Leader
Procter & Gamble

10:00 AM - 10:20 AM Morning Networking Break 1

10:20 AM - 11:00 AM Oxford Style Debate: Omnichannel may be a buzz word, but ultimately online customers and in store customers are different and require distinctly different experiences – FOR AND AGAINST

Elvin Too, Chief OmniChannel Officer and General Manager, FairPrice Online, NTUC FairPrice

Elvin Too

Chief OmniChannel Officer and General Manager, FairPrice Online
NTUC FairPrice

11:00 AM - 11:20 AM Keynote Address: The business to human revolution – How to use omnichannel personalisation for the modern shopper

Speaker to be confirmed, Dynamic Yield

11:20 AM - 12:00 PM Morning Networking Break 2

Big Ideas Keynote

12:00 PM - 12:40 PM Out-of-the-Box Keynote: How the fringe benefits of failure and the importance of imagination can set your retail business apart

Andrew Bryant, Global Expert in Self Leadership & Leading Cultures, Best Seller Author, TEDx Speaker and Executive Coach, Self Leadership International

Andrew Bryant

Global Expert in Self Leadership & Leading Cultures, Best Seller Author, TEDx Speaker and Executive Coach
Self Leadership International

12:40 PM - 1:40 PM Networking Lunch

12:40 PM - 1:40 PM VIP Lunch

Reserved for Commercial Partner

Towards a Seamless Experience

Track A: Mastering The Future of Money

1:40 PM - 2:10 PM Case Study Revolution: Towards a smart cashless society with contactless payment – How to take advantage of the government’s initiative to grow the business and ‘WOW’ in consumers and merchants

Aik-Phong Ng, Managing Director, Fave (previously Groupon)

Aik-Phong Ng

Managing Director
Fave (previously Groupon)

Track A: Mastering The Future of Money

2:10 PM - 2:30 PM Case Study: In the back pocket but no longer separate – How can the mobile wallet diminish cart abandonment and boost conversion rates?

Reserved for Commercial Partner

Track A: Mastering The Future of Money

2:30 PM - 3:10 PM Power Panel: How can digital payments improve customer satisfaction, facilitate cross-border commerce, and make online shopping more efficient?

Christin Djuarto, Head of Business Development, Shopee Muhamad Fajrin Rasyid, Co-founder and CFO, Bukalapak.com Mahip Dwivedi, Head of Mobile App & Performance Marketing, Bigbasket.com

Christin Djuarto

Head of Business Development
Shopee

Muhamad Fajrin Rasyid

Co-founder and CFO
Bukalapak.com

Mahip Dwivedi

Head of Mobile App & Performance Marketing
Bigbasket.com

Track B: Mastering On-Demand Delivery and Fulfilment

1:40 PM - 2:10 PM Case Study Revolution: In House Logistics vs. Outsourced Logistics – How to make it cost effective and good for your brand

Constantin Robertz, Managing Director, Zalora Philippines

Constantin Robertz

Managing Director
Zalora Philippines

Track B: Mastering On-Demand Delivery and Fulfilment

2:10 PM - 2:30 PM Case Study: Surprising and delighting your customers with delivery – How to ensure your goods arrive on time every time

Reserved for FarEye

Track B: Mastering On-Demand Delivery and Fulfilment

1:40 PM - 2:10 PM Power Panel: Achieving cost efficiency through innovative fulfilment solutions – How can you make logistics a part of the retail experience?

Pauline Png, Chief Marketing Officer, O2O Strategic Partnerships, Honestbee Aadi Vaidya, Chief Operating Officer, Zilingo Dong Hyun Kim, eAPAC eBusiness Leader, Procter & Gamble Jeffrey Siy, Co-Founder, Galleon.ph

Pauline Png

Chief Marketing Officer, O2O Strategic Partnerships
Honestbee

Aadi Vaidya

Chief Operating Officer
Zilingo

Dong Hyun Kim

eAPAC eBusiness Leader
Procter & Gamble

Jeffrey Siy

Co-Founder
Galleon.ph

Track C: Mastering Customer Experience & Loyalty

1:40 PM - 2:10 PM Power Panel: Creating seamless CX – How can you leverage data and technology to bridge the physical and digital divide?

Dinasha Cellura, Digital Marketing Manager, SEA, ASICS Roger Yuen, Founder & CEO, Clozette Rajendra Balakrishnan, Head of Sales and eCommerce, Reckitt Benckiser Singapore Reuben Philip Abraham, Regional Head of Social and Mobile Marketing, Zalora

Dinasha Cellura

Digital Marketing Manager, SEA
ASICS

Roger Yuen

Founder & CEO
Clozette

Rajendra Balakrishnan

Head of Sales and eCommerce
Reckitt Benckiser Singapore

Reuben Philip Abraham

Regional Head of Social and Mobile Marketing
Zalora

Track C: Mastering Customer Experience & Loyalty

2:10 PM - 2:30 PM Case Study: Delightfully Powerful –How to use Emojis to drive mobile love

Reserved for Commercial Partner

Track C: Mastering Customer Experience & Loyalty

2:30 PM - 3:10 PM Oxford Style Debate: Real love & loyalty or a one-night stand? In today’s price sensitive market it’s impossible to secure lasting brand love

Vincenzo Carrieri, Regional Director, Asia Pacific, Canali Shana Buchanan, CEO & Founder, iDecorate

Vincenzo Carrieri

Regional Director, Asia Pacific
Canali

Shana Buchanan

CEO & Founder
iDecorate

Track D: Creative Boardrooms The Data Summit

1:40 PM - 2:30 PM Moving Beyond Attribution: How can you use machine learning, predictive analytics and optimisation to maximise omnichannel digital campaign effectiveness?

Takashi Okutani, Executive Officer & Chief Omni-Channel Officer, Oisix

Takashi Okutani

Executive Officer & Chief Omni-Channel Officer
Oisix

Track D: Creative Boardrooms The Data Summit

2:30 PM - 3:10 PM Time for a consumer reboot? How to consolidate online and offline data for a 360-degree view of your customer

Reserved for Commercial Partner

3:10 PM - 3:50 PM Afternoon Networking Break

China’s eTail Revolution

3:50 PM - 4:20 PM Case Study: Entering and succeeding in the world’s fastest growing e-commerce market – How can you put together a winning China strategy?

Ted Hopkins, Senior Director, E-Commerce, Walmart China

Ted Hopkins

Senior Director, E-Commerce
Walmart China

China’s eTail Revolution

4:20 PM - 5:00 PM E-Commerce Leaders Panel: Executing a revenue creation strategy in China - How can you grow your business in such a fragmented and competitive market?

Robin Lu, Digital Business Advisor, VF Group (Vans/North Face/Lee/Timberland/Nautica) Alexis Zirah, CEO, Luxify

Robin Lu

Digital Business Advisor
VF Group (Vans/North Face/Lee/Timberland/Nautica)

Alexis Zirah

CEO
Luxify

Track D: Creative Boardrooms - The Mobile Summit

3:50 PM - 4:30 PM Mobile commerce and millennials – Your customer is mobile first, why aren’t you? How to respond to consumer demand for the mobile channel

Reserved for Commercial Partner

Track D: Creative Boardrooms - The Mobile Summit

4:30 PM - 5:10 PM Winning in a mobile-first world – How to drive people through the path to purchase with personalised marketing at scale

Lorenzo Peracchione, Regional Director of Mobile Commerce, Sephora Digital SEA

Lorenzo Peracchione

Regional Director of Mobile Commerce
Sephora Digital SEA

Toolbox Talks

5:10 PM - 6:20 PM Choose Your Own Adventure

Like the “Choose Your Own Adventure” books your middle-schoolers are reading. Pick the topics that will make the biggest impact on achieving your 2018 priorities. Through facilitated discussion, you’ll tap into the collective expertise of your peers. Your toolbox will be overflowing! (Choose 2, 30 minutes each)

Round 1 | 5:10 PM - 5:40 PM

Table 1

5:10 PM - 5:40 PM Digital retail wallet –How to minimise transaction fees, enhance experience and engagement, streamline checkout and digitise physical cards and receipts

Reserved for Commercial Partner

Table 2

5:10 PM - 5:40 PM How social commerce works in SEA – How to use Facebook, Instagram to maintain and retain customers

Pawoot (Pom) Pongvitayapanu, CEO and Founder, TARAD.com

Pawoot (Pom) Pongvitayapanu

CEO and Founder
TARAD.com

Table 3

5:10 PM - 5:40 PM B2B to B2C and back again – How to use B2B e-commerce best practices to improve your bottom line

Crane Han, Head of Global E-Commerce, Gryphon Tea

Crane Han

Head of Global E-Commerce
Gryphon Tea

Table 4

5:10 PM - 5:40 PM The key components of a best-in-class mobile web experience - How to go from designing for desktop to prioritising mobile?

Ajay Shankar, Head of E-Commerce, Essilor

Ajay Shankar

Head of E-Commerce
Essilor

Table 5

5:10 PM - 5:40 PM Generating mobile traffic, organic search and mobile PPC: Where should you be investing your time and effort?

Reserved for Commercial Partner

Table 6

5:10 PM - 5:40 PM Facebook e-commerce - Top 5 actionable e-commerce marketing strategies to drive sales

Sureerat Oh, CEO & Owner, JQ Foods

Sureerat Oh

CEO & Owner
JQ Foods

Round 2 | 5:45 PM - 6:15 PM

Table 7

5:45 PM - 6:15 PM The ‘moment’ of truth – How can you turn real-time marketing moments into something more lasting?

Reserved for Commercial Partner

Table 8

5:45 PM - 6:15 PM The rise of conversational commerce to complete the purchase – How to use quick, easy, and intimate transactions that suit impulse purchasing

Panida Srichai, Founder and CEO, Pani Closet

Panida Srichai

Founder and CEO
Pani Closet

Table 9

5:45 PM - 6:15 PM UX at scale – How can you use a data-driven approach to enhance online customer experience and conversions?

Reserved for Commercial Partner

Table 10

5:45 PM - 6:15 PM Talent management – How do you keep your team agile and ready for the future?

Riane Garfin, AVP - Digital Marketing, SM Retail

Riane Garfin

AVP - Digital Marketing
SM Retail

Table 11

5:45 PM - 6:15 PM Spotlight on marketplaces – How to expand successfully into unknown markets

Mason Choo, eCommerce Development Manager, ASEAN Pacific, Philips Nicholas Cheong, E-Commerce Manager, Philips

Mason Choo

eCommerce Development Manager, ASEAN Pacific
Philips

Nicholas Cheong

E-Commerce Manager
Philips

Table 12

5:45 PM - 6:15 PM How to achieve a growth rate of 100 percent year-on-year in terms of sales

Wendy Liu, Co-Founder & Marketing Director, ezbuy

Wendy Liu

Co-Founder & Marketing Director
ezbuy

6:20 PM - 6:30 PM Chairperson’s Closing Remarks

6:30 PM - 7:30 PM Cocktail Drinks Reception