eTail Asia 2019

05 - 07 March, 2019

Sheraton Towers Singapore

Contact Us: 65 6722 9455

2018 Agenda Day 1

Main Conference Day 1 - Wednesday, 7th March 2018

Setting Your Vision

8:00 AM - 8:40 AM Conference Registration & Networking Breakfast

8:00 AM - 9:00 AM Salesforce Breakfast (By Invitation Only) - Millennial customers don't see channels, so why should we? How to rethink your digital strategy to drive customer experience results

Rob Newell, Vice President, Asia Pacific, Salesforce
In this one hour Breakfast session, you will hear from Salesforce, claimed to be the fastest growing top five enterprise software company and #1 CRM provider globally, the changes that is happening in retail today. In an informal set-up, you will have a discussion on the following:
1. How to address the willingness of younger shoppers to switch between physical and digital retail trend
2. Understanding how can you measure the relevancy of online and offline
  • Whether people going to website has purchase intent
  • How long does it takes to them to purchase on store
  • Whether it’s necessary for online stores to have your own app
  • What works and what doesn't

Rob Newell

Vice President, Asia Pacific
Salesforce

8:40 AM - 8:45 AM Welcome Address and Speed Networking

Danny Levy, General Manager, WBR Singapore

8:45 AM - 8:50 AM Welcome Remarks

Gladys Caligagan, Conference Director, eTail Asia 2018


Steve Carlile

Global Head of Digital Center of Excellence
Nu Skin Enterprises

Mastering Omnichannel

9:00 AM - 9:20 AM Opening Keynote: Breaking down the walls of traditional retail – How to achieve a truly omnichannel customer experience

Koen Besteman, Head of E-Commerce, Southeast Asia, Ikea
In this session, you will hear from Koen Besteman, the Head of E-Commerce from IKEA Southeast Asia. In his role, Koen is building a regional hub to continuously develop their e-commerce capabilities in over 4 countries across the region. With the changing customer behaviour and IT landscape, the growth driver for IKEA is to ensure the customer experience in all their channels, alongside the brand. You will hear from Koen the following:
  • How to transition from brick and mortar to cross-channel and omnichannel well to create value to the business
  • How to change the touch points you offer to your customers to understand their behaviour better
  • How to adopt digital channels into all touch points to reach your customers effectively

Koen Besteman

Head of E-Commerce, Southeast Asia
Ikea

9:20 AM - 10:00 AM Keynote Panel: Inside-out or outside-in; The choice is yours – How can you provide a consistent shopping experience that intuitively understands how customers behave and interact with technology?

Chad Pearce, Director, APAC Digital & Asia Integrated Marketing, Salesforce Anne Jivananta, Head of SEA E-Commerce, adidas Simon Torring, Head of Innovation and Omni-Channel, Sephora Digital SEA Dong Hyun Kim, eAPAC eBusiness Leader, Procter & Gamble Warren Hayashi, President, Adyen
In a question and answer format, you will hear from Chad Pearce, Director, APAC Digital & Asia Integrated Marketing from Salesforce, Anne Jivananta, Head of SEA E-Commerce from adidas, Simon Torring, Head of Innovation and Omni-Channel from Sephora Digital SEA, Dong Hyun Kim, eAPAC eBusiness Leader from Procter & Gamble and Warren Hayashi, President, Asia-Pacific from Adyen their thoughts on the following:
  • How do you connect content both offline and online to bring back discovery shopping?
  • How do you easily gather each information both online and offline to understand your customers better?
  • How do you combine the data in order to extend your marketing activities?

Chad Pearce

Director, APAC Digital & Asia Integrated Marketing
Salesforce

Anne Jivananta

Head of SEA E-Commerce
adidas

Simon Torring

Head of Innovation and Omni-Channel
Sephora Digital SEA

Dong Hyun Kim

eAPAC eBusiness Leader
Procter & Gamble

Warren Hayashi

President
Adyen

10:00 AM - 10:30 AM Morning Networking Break 1

10:30 AM - 11:10 AM Oxford Style Debate: Omnichannel may be a buzz word, but ultimately online customers and in store customers are different and require distinctly different experiences – FOR AND AGAINST

Steve Carlile, Global Head of Digital Center of Excellence, Nu Skin Enterprises Keng Leong Lee, Deputy Director of E-Commerce, FairPrice Online, NTUC FairPrice Guillem Segarra, CEO, HappyFresh
In this fun format, you will hear from our debaters,Elvin Too, Chief OmniChannel Officer and General Manager, FairPrice Online from NTUC FairPrice, and Guillem Segarra, CEO from HappyFresh their sides on why online customers and in store customers are different and require distinctly different experience. It will be moderated by Steve Carlile, Global Head of Digital Center of Excellence from Nu Skin Enterprise. Make sure you have downloaded the eTail Asia mobile event app to vote which side you are on. Whichever side has swayed more audience members at the end of the second and final vote to switch sides wins the debate.

Steve Carlile

Global Head of Digital Center of Excellence
Nu Skin Enterprises

Keng Leong Lee

Deputy Director of E-Commerce, FairPrice Online
NTUC FairPrice

Guillem Segarra

CEO
HappyFresh

11:10 AM - 11:30 AM Getting ahead with personalization: Success stories from around the world

Ander Orcasitas, General Manager, APAC, Dynamic Yield
A 20% increase in ARPU from dynamically changing the recommendation algorithms per user at scale. An 80% boost in conversion rate from triggering a support message for users spending more than 10 seconds on the cart page. These are all real results achieved by Dynamic Yield customers. In this session, Ander Orcasitas will present top Dynamic Yield use cases from across our global client base that showcase how they have used personalization to get ahead and the amazing results they have seen.

Ander Orcasitas

General Manager, APAC
Dynamic Yield

11:30 AM - 12:00 PM Morning Networking Break 2

Big Ideas Keynote

Andrew Bryant is the past president of Asia Professional Speakers Association (APSS), Corporate Leadership Consultant, bestselling author of 4 books, including, ‘Self-Leadership: How to Become a More Successful, Efficient and Effective Leader from the Inside Out’.
Andrew has inspired audiences as large as 12,000 people, facilitated breakthrough learning sessions and transformed leaders through 1-to-1 coaching. Be ready to be inspired with Andrew in his 45-minute presentation.

Andrew Bryant

Global Expert in Self Leadership & Leading Cultures, Best Seller Author, TEDx Speaker and Executive Coach
Self Leadership International

12:45 PM - 1:40 PM Networking Lunch

12:45 PM - 1:40 PM Adobe Lunch (By Invitation Only)

How can you turn digital into an opportunity instead of a threat to deliver a great customer experience?

Towards a Seamless Experience

Track A: Mastering The Future of Money

1:40 PM - 2:40 PM Power Panel: How can digital payments improve customer satisfaction, facilitate cross-border commerce, and make online shopping more efficient?

Ajay Shankar, Head of E-Commerce, Essilor Christin Djuarto, Head of Business Development, Shopee Mahip Dwivedi, Head of Mobile Business, Flipkart Ernest Sim, Co-Founder & Chief Technology Officer, Grain
In a question and answer format, you will hear from Ajay Shanker, Head of E-commerce from Essilor, Christin Djuarto, Head of Business Development from Shopee and Mahip Dwivedi, Head of Mobile Business from Flipkart their thoughts on how can digital payments be used in retail. They will discuss:
  • How do you create a very simplified check out process across different channels to bring business into an international scale?
  • Apple Pay, Samsung Pay, what else is available in the market to entice customers to shop online anytime and anywhere? And what role it plays in omnichannel marketing?
  • How do you control fraud activities during the payment process to build the trust of online shoppers?

Christin Djuarto

Head of Business Development
Shopee

Mahip Dwivedi

Head of Mobile Business
Flipkart

Ajay Shankar

Head of E-Commerce
Essilor

Ernest Sim

Co-Founder & Chief Technology Officer
Grain

Track B: Mastering On-Demand Delivery and Fulfilment

1:40 PM - 2:10 PM Case Study Revolution: In House Logistics vs. Outsourced Logistics – How to make it cost effective and good for your brand

Constantin Robertz, Managing Director, Zalora Philippines

Constantin Robertz

Managing Director
Zalora Philippines

Track B: Mastering On-Demand Delivery and Fulfilment

2:20 PM - 2:40 PM Fireside Chat: How can digitalization of logistics processes improve your business health to prepare for the demands of the customers of the future?

James Chang, Group Chief Crossborder Officer, Lazada Sumit Saxena, Vice President, Strategy, FarEye Constantin Robertz, Managing Director, Zalora Philippines


James Chang

Group Chief Crossborder Officer
Lazada

Sumit Saxena

Vice President, Strategy
FarEye

Constantin Robertz

Managing Director
Zalora Philippines
In a question and answer format, you will hear from Jason Stevens, Vice President, Fulfillment, Asia Pacific from DHL eCommerce, Pauline Png, Chief Marketing Officer, O2O Strategic Partnerships from Honestbee, Aadi Vaidya, Chief Operating Officer from Zilingo, Dong Hyun Kim, eAPAC eBusiness Leader from Procter & Gamble what innovative solutions are available in the market to solve your logistics problem.

Jason Stevens

Vice President, Fulfillment, Asia Pacific
DHL eCommerce

Pauline Png

Chief Marketing Officer, O2O Strategic Partnerships
Honestbee

Aadi Vaidya

Chief Operating Officer
Zilingo

Dong Hyun Kim

eAPAC eBusiness Leader
Procter & Gamble

Pooja Dhawan Sodhi

Head of Digital & Ecommerce, Group Health & Beauty
Dairy Farm

Track C: Mastering Customer Experience & Loyalty

1:40 PM - 2:10 PM Power Panel: Creating seamless CX – How can you leverage data and technology to bridge the physical and digital divide?

Rob Newell, Vice President, Asia Pacific, Salesforce Dinasha Cellura, Digital Marketing Manager, SEA, ASICS Roger Yuen, Founder & CEO, Clozette Anthony Chan, Head of Strategic Products and Experience Consulting, Greater Asia, Sitecore
In this question and answer format discussion, you will hear from Salesforce, Dinasha Cellura, Head of Digital Marketing SEA from ASICS, Reuben Philip Abraham, Regional Head of Social and Mobile Marketing from Zalora, Roger Yuen, Founder & CEO from Clozette and Anthony Chan, Head of Strategic Products and Experience Consulting, Greater Asia from Sitecore the following:
  • Linking online and offline consumer experience – How do you make data portable to get a more holistic view?
  • How do you use data analytics from different channels to identify your customer journey in order to provide a seamless shopping experience?
  • Voice search, videos, VR - How do you deliver a unified omnichannel experience and avoid margin erosion?

Moderator to be confirmed, Salesforce
Panelist to be confirmed, Sitecore

Rob Newell

Vice President, Asia Pacific
Salesforce

Dinasha Cellura

Digital Marketing Manager, SEA
ASICS

Roger Yuen

Founder & CEO
Clozette

Anthony Chan

Head of Strategic Products and Experience Consulting, Greater Asia
Sitecore

Track C: Mastering Customer Experience & Loyalty

2:10 PM - 2:30 PM Case Study: How to do target optimization at scale to generate incremental sales without cannibalization on margin?

Chen Peng, Regional Vice President Asia, SessionM
In this 20-minute session, you will hear from Chen Peng, Regional Vice President of Asia from SessionM, how you can increase sales through target optimisation. SessionM is a Boston based loyalty and marketing automation company behind the iconic Starbucks Rewards. He is currently responsible for setting up the SessionM business in Asia.

Chen Peng

Regional Vice President Asia
SessionM

Track C: Mastering Customer Experience & Loyalty

2:30 PM - 3:10 PM Oxford Style Debate: Real love & loyalty or a one-night stand? In today’s price sensitive market it’s impossible to secure lasting brand love

Samuel Seow, Managing Director, Samuel Seow Law Corporation Vincenzo Carrieri, Regional Director, Asia Pacific, Canali Jean Thomas, Marketing Director, Redmart
In this fun format, you will hear from our debaters,Vincenzo Carrieri, Regional Director, Asia Pacific from Canali, and Shana Buchanan, CEO & Founder, from iDecorate their sides on why it is impossible or possible to secure lasting brand love. Make sure you have downloaded the eTail Asia mobile event app to vote which side you are on. Whichever side has swayed more audience members at the end of the second and final vote to switch sides wins the debate.

Samuel Seow

Managing Director
Samuel Seow Law Corporation

Vincenzo Carrieri

Regional Director, Asia Pacific
Canali

Jean Thomas

Marketing Director
Redmart

Track D: Creative Boardrooms The Data Summit

1:40 PM - 2:30 PM Moving Beyond Attribution: How can you use machine learning, predictive analytics and optimisation to maximise omnichannel digital campaign effectiveness?

Takashi Okutani, Executive Officer & Chief Omni-Channel Officer, Oisix
In this very interactive session, you will have the opportunity to tackling the same challenge and talk through the solution on using machine learning and predictive analytics with Takashi Okutani, the Chief Omnichannel Officer from Oisix, a Japanese e-commerce company specialising in organic vegetables and foods. Make sure that you register on site to attend this session, which is limited to 15 retailers only so you can takeaway much information from the participants.

Takashi Okutani

Executive Officer & Chief Omni-Channel Officer
Oisix

Track D: Creative Boardrooms The Data Summit

2:20 PM - 3:10 PM Winning in a mobile-first world – How to drive people through the path to purchase with personalised marketing at scale

Lorenzo Peracchione, Regional Director of Mobile Commerce, Sephora Digital SEA
In this very interactive session, you will have the opportunity to tackling the same challenge and talk through the solution on how to win a mobile strategy with Lorenzo Peracchione, Regional Director of Mobile Commerce from Sephora Digital SEA, the leading beauty retailer worldwide. Lorenzo has over 5 years of experience in e-commerce and building digital startups. Make sure that you register on site to attend this session, which is limited to 15 retailers only so you can have in-depth discussion and get a lot of key takeaways from this session.

Lorenzo Peracchione

Regional Director of Mobile Commerce
Sephora Digital SEA

3:10 PM - 3:50 PM Afternoon Networking Break

Innovation Keynote

3:50 PM - 4:10 PM Case Study: Mastering AI – How to define the next generation CX to deliver more accurate, relevant and personalised touch points in-store and online

Juancho Jerusalem, Regional Vice President Marketing Cloud, Asia, Salesforce Miguel Pereira, CEO, Zoomoov
In this session, you will hear from Juancho Jerusalem, Regional Vice President Marketing Cloud, Asia from Salesforce, who travels around Asia how he evangelises personalisation and helps you understand your customers in a whole new way. He will be co-led by his client, Avis Easteal, Regional Head - Consumer from Luxasia who is leading the consumer journey across the whole group including bricks and mortar and ecommerce to make one omnichannel customer centred experience.

Juancho Jerusalem

Regional Vice President Marketing Cloud, Asia
Salesforce

Miguel Pereira

CEO
Zoomoov

China’s eTail Revolution

4:10 PM - 4:30 PM Keynote Presentation: Entering in the world’s fastest growing e-commerce market – How can you put together your China strategy?

Sharon Wong, Founder & CEO, Motherswork
In this session, you will hear from the Founder and CEO of Motherswork, which specialises in products for mothers and children, how she has transformed the business from a traditional bricks-and-mortar company into a successful business in China by venturing online to increase its international presence. Her passion and dedication to search for the best baby products in every category that will provide the best environment to keep her babies safe and happy, balancing career and quality time with her babies led to the creation of Motherswork, 20 years ago.

Sharon Wong

Founder & CEO
Motherswork

Toolbox Talks

4:30 PM - 5:30 PM Choose Your Own Adventure

Like the “Choose Your Own Adventure” books your middle-schoolers are reading. Pick the topics that will make the biggest impact on achieving your 2018 priorities. Through facilitated discussion, you’ll tap into the collective expertise of your peers. Your toolbox will be overflowing! (Choose 2, 30 minutes each)

Table 1: Omnichannel strategy: How to measure digital effectiveness on offline store sales
Ayu Razumova, Global Lead, E-Commerce & Digital Technology, TCL Telecommunication (Alcatel & Blackberry Mobile)

Table 2: How social commerce works in SEA – How to use Facebook, Instagram to maintain and retain customers
Pawoot (Pom) Pongvitayapanu, CEO and Founder, TARAD.com

Table 3: Cross border and international logistics arrangement
James Chang, Group Chief Crossborder Officer, Lazada

Table 4: The key components of a best-in-class mobile web experience - How to go from designing for desktop to prioritising mobile?
Ajay Shankar, Head of E-Commerce, Essilor

Table 5: How can you make logistics a part of the retail experience?
Jason Stevens, Vice President, Fulfillment, Asia Pacific, DHL eCommerce

Table 6: Facebook e-commerce - Top 5 actionable e-commerce marketing strategies to drive sales
Sureerat Oh, CEO & Owner, JQ Foods

Table 7: Towards a smart cashless society with contactless payment – How to take advantage of the government’s initiative to grow the business and ‘WOW’ in consumers and merchants
Aik-Phong Ng, Managing Director, Fave (previously Groupon)

Table 8: Questioning the Keynote Speaker – Get the answers you want from the China presentation
Sharon Wong, Founder & CEO, Motherswork

Table 9: How can you leverage data and technology to bridge the physical and digital divide?
Roger Yuen, Founder & CEO, Clozette

Table 10: Talent management – How do you keep your team agile and ready for the future?
Riane Garfin, Former AVP of Digtial Marketing, SM Retail

Table 11: Spotlight on marketplaces – How to expand successfully into unknown markets
Mason Choo, eCommerce Development Manager, ASEAN Pacific, Philips
Nicholas Cheong, E-Commerce Manager, Philips

Table 12: How to achieve a growth rate of 100 percent year-on-year in terms of sales
Michael Yin, Founder & CEO, Deja Fashion


5:30 PM - 5:55 PM 2-minute summary per roundtable

6:20 PM - 6:30 PM Chairperson’s Closing Remarks

6:30 PM - 7:30 PM Cocktail Drinks Reception

6:30 PM - 7:30 PM Private Drinks Reception by Magento (by Invitation Only)