The Risk Reward Paradigm
Asia offers retailers the potential for uparalleled commercial reward. Increasing urbanisation, wealth and a growing middle class represents an exciting revenue growth opportunity for those who can get their operational strategy right.
However, with the potential for reward also comes risk. Companies seeking to do business in Asia must surmount considerable obstacles, from the logistical to the political.
We researched these issues, as well as other fast-moving factors in retail, with more than 100 leading retailers in Asia. Our objective was to discover how they are responding tothe rapid evolution and expansion of the Asian eCommerce market.
Please note: That all fields marked with an asterisk (*) are required.