Asias Evolving eCommerce Market
Modern consumers demand more from brands than ever before.
They expect personalised messaging and offers, and want to buy from brands that align with their unique personalities and value sets.
In Q1 of 2017 eTail Asia & WBR Digital surveyed 100 eCommerce executives based in Asia on behalf of Olapic.
The research prioritised large multinational retailers, with a focus on their activities across the Asia-Pacific region.
The research was designed to offer an insight into the fastest moving issues facing retailers
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